Those who have experienced bounced emails will tell you that they are not exactly what they insinuated at the start of the email marketing process. They cannot be ignored for a long time, especially if they are continually piling up. Once they are a pile and increasing, you will have a major problem in your hands. In every online marketing process management of email bounces has never been an exciting area, but very critical if you are to clean your list to raise the success rate of your email marketing campaigns.
Email bounce indicates an email sent did not reach the contact on the list. A number of reasons exist on why this is so and it is worth noting bounces are different and should be handled differently. You will find there are soft and hard mail bounces.
In soft mail bounces, the problem is often temporary and could be due to full mailboxes, undelivered or server failure, message sent when the contact is not around or auto replies during vacations. Hard bounces indicate a more permanent problem such as an address out of date or an email address that does not exist.
Soft bounces are issues easy to observe since the issue could resolve itself without any problem. Not so for hard email bounces except to replace/remove the bouncing email address immediately.
Viewing email bounces
Email Mojo reports will give you a chance to track email bounces easily in your account. This allows you to peek at certain email campaigns and to export easily the bounced address list so that you can go ahead with the monitoring of the email addresses with issues that can be resolved and to replace the defunct ones.
Where to start with bounced email addresses
The first thing you need to do is understand the reason why the email bounced before determining whether the issue is permanent or temporary. In case the problem is a permanent one such as the email address does not exist, look at the address again to ensure it is correctly spelled. Probably the address is out of date in case the contact has switched to another email provider or job. In case you can contact them in another way, talk to them to ensure the information, above all, is up to date.
If you are not sure whether the problem is temporary or permanent, it is important to take a look at the bounce frequency. Essentially, it is all about removing those email addresses that have ongoing issues and will affect the open rate of your emails positively while lowering the number of email bounces.
Dealing with future bounces
It is common to have a few email bounces here and there but you should pay attention if you realize the email bounces are way too high. Here are a couple of things you can do.
Begin by sending your contacts a form to update their profile, something you can encourage them to do without any problem.
Run a fresh opt-in campaign
You can also run another opt-in kind of campaign not only to get permission to keep sending your email campaigns to the address but also to have the contact respond to the email confirmation so that the email address can be added to your list. It helps in cutting down the email bounce rate since invalid addresses are removed from the list.
Test email campaigns for spam
In case you realize email messages are going to junk or spam folder than the inboxes of your contacts, go back to the email content you are sending them. Lots of symbols, punctuations and hugely promotional language such as ‘buy now’ or ‘$$$’ or ‘free’ is sometimes filtered as spam.
Regular bounce review
To have a very low email bounce rate requires that you keep checking the bounces constantly. It is not prudent to let bounces to add up; at some point they will overwhelm your email marketing campaigns.
Even as you use free email marketing solutions and others, know the lower the bounce rate the confident your contacts are receiving your messages and the hard work and resources you have put into this is not lost.