Email Marketing Automation 101

Even if it is one of the older online marketing channels out there, if not the oldest, Email marketing remains a fairly viable tool. If done right, you can use email marketing to establish a relationship of sorts with potential audiences and strengthen what you already have with existing customers. Stepping further, with Email marketing automation we shall see just how efficient it could make your business.

But giving personalized marketing experiences is not possible if you do it manually. There are just too many people on your email list that you have to personally respond to but you still have to communicate with all of them on a regular basis.

This is where an Email Marketing Automation system comes into play as it can make the process easier and be rewarding for you. With the right setup and focus, you can not only create emails that are compelling but you could also make your audiences and customers look forward to hearing from you in the future.

In order to do that, it is important that we cover some of the basics first.

Why Would it Matter?

The most basic definition of automated emailing is that it serves as your way of personally corresponding to people in an email list without having to actually create multiple personal emails for each person.

In contrast to email newsletters and one-time campaigns that you create and send to those people in your email list, automated email is something that you set up once but you can use for as long as that compelling reason to engage is active. In essence, it automatically sends email to an individual upon the activation of certain triggers.

For instance, you want to thank a person for signing up to your email list or having been subscribed to you for quite a while now. The system would then automatically send an email to that person welcoming them to your business or thanking them for their continued subscription – Not to everyone else who would not be interested in those emails.

That is the basic concept of automating your email. However, the question that you would want to have answered is this: why should I even bother automating my email marketing.

The answer lies in one word: Time.

You have to understand that an email list can be comprised of hundreds of email addresses. This means that personally creating unique mails for each of those addresses or directly responding to whatever actions those people make in response to your offers is next to impossible.

An automated email system can do all of that at a rate faster than what you could muster. Through the use of certain triggers, the system can create mail that is timely, personalized, and relevant to the reader. In fact, it can create hundreds of bespoke emails for different peopel on your email list all at the same time.

And if you do need further convincing, here are some of the more practical benefits from having your email marketing automated.

  1. Quick Response

In relation to the time element, you have to understand that your brand will technically operate on a worldwide scale once it goes online. This means that you will have to deal with people who live on a different time zone than you.

And here lies the problem: how can you respond to an action if you can’t be online 24/7? And even if you do happen to notice that they have performed something, it takes time to create a message acknowledging that action.

With automated marketing, all actions made by a subscriber will be acknowledged at the instance that it was performed. This should increase the chances of that action initiating a dialogue between you and that subscriber.

  1. Faster Lead Generation

The point of marketing is not just to funnel traffic to your pages but to convert that traffic into paying customers. After all, it is customers that consume whatever you have to offer while audience members merely receive information without acting on it.

With automated email systems, you can make your marketing campaigns even more successful. How this works is quite simple: automated systems can identify the kind of person that the subscriber is. By looking at how that person’s behavior activates time and event-based triggers, the system would know what kind of marketing message it needs to send to compel that person to act.

As a matter of fact, automation systems do not treat your email list as this one long, continuous database. It divides it into different groups based on demographics, behaviors, and other qualifiers. By doing so, the system can make sure that whatever it sends to a person is always timely and relevant.

  1. Customer Relations Management

Converting people into customers is just the start. Retaining them is where a lot of marketers face challenges as not every customer is bound to return for another transaction. And then there are those that started a transaction but, for one reason or another, did not complete it.

An automated system can quickly identify these people and send out messages that can retarget them. Offers like special discounts and sneak peeks into yet-to-be-released content are just some of several ways to entice long-time subscribers and cart abandoners into performing another transaction with your brand. This way, you can maximize the sales potential for every lead that your brand converts.

How To Automate Your Email Marketing?

The concept might look intimidating now but automating your email system is actually quite simple and easy to follow. Here are the steps that would help in automating your Email Marketing campaigns.

  1. Building the List

First and foremost, you have to get the leads that would form the base of your subscriber list. To do this, you can do some list-building activities on your part. This includes:

  • Hosting an event on social media.
  • Optimizing your website for opt-in subscriptions.
  • Inviting people to subscribe to your upcoming list.
  • Set up giveaways.
  • Direct mail.
  • Telemarketing.
  • Blogging
  • Other social media activities.

To successfully build on your list through any of the mentioned strategies, it is important that you direct people to somewhere that they can sign up to your email list at. You can create a sign-up sheet on your website or a dedicated page through your Google drive.

You also have the option to buy your email list from a listing service. However, this is never recommended for automated email marketing. The people that you will be sending automated emails should have come to know of your brand through natural means. If they were in the mail list by their own volition, that person will be a bit more responsive to what you will have to offer to them.

Next, you have to pick an Email Service Provider. There are quite a lot of them in the market right now but you should pick the one that is easy enough for you to understand and master and has a subscription fee that you can manage on a monthly basis.

  1. Segmenting Your List

A common mistake marketers often make with email lists is that they don’t bother to segment them any further. So what you get is one long email list that does not respect the diversity of needs and behaviors of subscribers. In the end, you will be sending the same message to everybody which may only be relevant to some and not taking full advantage of what an Automated Email Service can offer.

There are also some benefits to be had from segmenting your email list. This includes;

  • Boost Email Open Rates – The more relevant that email is to the person, the likelier they are going to open it.
  • Improve Click-Through Rates – If you put a certain link on your emails, the reader will be compelled to click through it provided that the email itself is relevant to them.
  • Decrease Unsubscription Rates – People tend to unsubscribe if an email provider continuously sends them email that they do not find to be valuable to them. By matching your emails to different specific subgroups of subscribers, you decrease the chances of your emails being seen as spam.

The goal with segmentation is to find out how that user became part of your email list. As such, your segments should look something like these:

  • Newcomers/New Subscribers – Emails in this class should be in response to a person becoming a new addition to your email lists.
  • Preferences and Interests – Some subscribers want certain kinds of notifications from. You can set some subscribers to receive only notifications for new sales or new content while others get notifications for everything. Aside from this, you can subdivide your subscribers according to what they like the most from your brand’s offerings.
  • Location – This classification is necessary for some event-based triggers. For instance, you might be hosting an event in a local area. As such, you can put your subscribers who live near the area in a group of their own.
  • Engagement – There are various ways that you can group your subscribers by how active they are in interacting with you. You can group them according to their open rates or their level of activity with the brand. You can also group them according to the number of successful transactions they have completed with you.
  • Lead Magnets – These are the offers that would compel the reader to do something for you. More often than not, this is used so persons will subscribe to your list.
  • Cart Abandonment – More often than not, you would rather group all those that failed to complete a sales process in one place. The reason for this is that you might want to create a separate and more compelling retargetting email for these people so they would start another transaction and, this time, complete it.,

These are just some classifiers that you can use to segment your email list. The point here is that you should diversify your email list so each person gets a message they will most likely respond to.

  • Setting the Automation

Regardless of the service provider of your choice, automation for email marketing always come in two forms:

  1. Time-Based
  2. Behavior-Based

Time-Based Triggers – This automation triggers are activated once a certain date or time limit is reached. For example, you can set a deactivation notice to be sent to your subscribers if they fail to renew their subscription within a set period like a month of a week.

Aside from notifications, you can use time-based triggers for what is called as Drip-Feed automation. In here, parts of a larger content are slowly being published via email at scheduled dates. You may have an online course, for example, and want to entice people to enroll in it. You can use time triggers to release the new course module by module using weekly, semi-weekly, or monthly triggers.

In either use, time-based triggers are considered to be the primary form of automation. It would be the first type of automation you would set up, building on it later on with the next type of activators.

A major element in time-based triggers is, well, Timing. You have to send those emails at the time when people are the most recipient to such. Any date at the opposite ends of the week have the least amount of open-through rates when it comes to email. This means that days like Mondays, Saturdays, and Sundays are not recommended.

However, mid-week and the days before the weekend are where people tend to do all their digital correspondence. This means that you should consider setting your time-based triggers on Tuesdays, Wednesdays, Thursdays, and Fridays.

Behavior-Based Triggers – Unlike time-based triggers which are reliant on the passage of time, behavior-based triggers are reliant on the performance of certain acts. As such, they are the smarter and more personalized form of automation as they ensure that your subscribers would get mail that is relevant to what they are thinking at that moment.

For instance, a person just subscribed to your email list. You can set the service provider to release a Welcome email to thank that person for subscribing. You can also use behavior-based triggers to send automated mail for other behaviors such as:

  • Completing a series of consecutive purchases
  • Failing to complete a purchase by abandoning the digital cart
  • Being inactive for quite a while
  • Renewing their subscription

You might think that this automation covers also transactional actions like just paying for an order or resetting a password. It is not. Behavior-based automated email differs in the sense that it is still a piece of marketing content. As such, your goal here is to reward the person for performing certain actions or encouraging them to do something for you.

Depending on the program of your choice, you should be able to set up different time and behavior based triggers for your emails. This way, the system knows what kind of message to send to a subscriber and when.

  • Crafting Your Message

An automated email can perform different functions such as reminding long-time subscribers of something new, asking subscribers to perform something for you, or reminding them of a deadline. As such, automated emails can have different content depending on the person that is going to receive them.

As such, here are a few tips that you can use to make your email content all the more engaging.

  1. Make the Subject Stand Out

Subject lines can make or break your emails which is why you should make them not only stand out but do so for the right reasons. When crafting the heading of your emails, there are a few psychological triggers that you can tap into.

  • Curiosity – Make your headline interesting enough to compel that person to open it but don’t be too clever. You want that reader to think about opening that mail but you can’t be too cryptic. Just give enough hints so the reader would get an idea as to what you are talking about.
  • Facts – Another clever trick that you can use is to appeal to the part of the brain that does all the logic and thinking. To do this, include some numbers on your heading. Whether it be dates or discount rates, numbers tend to draw the eye and make that person seriously consider about opening that mail.
  • Non-Threatening Nature – Obviously, you want that reader to not be too intimidated from clicking through. As such, you have to word your headings in such a way that it is not too demanding or pushy. Use words that are inviting, friendly, and conversational.
  1. Write to One Person

When writing your automated email, it is natural to think of the thousands of people that are going to receive it. However, it would be easier for you to write that as if you are writing to just one person only.

How do you this? If you know about Buyer Personas, then you can predict how people are going to react to your message depending on their mentality, age, and other demographic markers.

If you have no buyer personas in mind, then think about this: if exposed to that message, how are your potential customers going to react? More specifically, how are persons going to act on that message based on their values, what they like, and what they dislike?

You can even use your marketing data to get an impression of your audience’s general behavior. The point here is to always write your messages while keeping your audience in mind.

  1. Tone Really Matters

When writing automated emails, it is recommended that you don’t sound too corporate. The goal of email marketing is too build rapport with your subscribers and sounding like you are talking to other business executives or shareholders won’t do the trick.

For example, you want to tell them that you are offering price-saving discounts to customers. You don’t say something like “We are offering ways to help you save on your purchases!” because that sounds too disconnected and advertisement-like. Instead, use a phrase like “Hey, would you like to check this deal? You might like it”.

The latter sounds a bit more casual and personal. Of course, you can inject humor here and there since jokes can make you instantly connect with people. Just don’t make it sound forced so people won’t be repulsed by your entire message.

Remember that people nowadays are just looking for a reason to ignore emails. Do not give them such and make sure that you appeal to them on a personal level.

What Content Can You Make?

It goes without saying that you should take the time in crafting the message for your email automation system. So what, then, can you make for your automated emails? Here are several types of emails that any email service provider can send automatically.

  1. Welcome emails – This is sent to anyone who has just been newly subscribed to your email list. It should contain something along the lines of you thanking them for becoming a part of the list.
  2. The Lead Magnet – This type of email was designed to bring in more people to your email list. Lead magnets often come in series and in the form of challenges or mini-courses.
  3. The Sales Funnel – Automated email of this type is sent to people who have are about to convert into customers or have been long time consumers of your brand. It could be made up of a series of videos promoting your new content, a sales promotion, or follow-ups to something that a subscriber purchased from you.
  4. Up Sells and Cross Sells – This email is best directed for repeat customers. You should consider rewarding those that have been loyal to your brand by offering something that enhances their previous purchase.

If someone bought a videogame console from you, for example, you can offer a bundle pack with an extra controller or several games at a cheaper rate before their order is shipped.

Alternatively, you can predict when they are due for a next purchase and pre-empt them by offering a new offer in advance of everybody else.

It is recommended that you take the time writing these emails yourself. Also, you should revamp them from time to time to reflect whatever new offer you have. Once done, the service provider of your choice will do the rest of the work in figuring out what kind of message should be sent to a subscriber.

Monitoring and Improving Your Campaigns

Although automated email has made it possible to do your email marketing hands-off, it is a system that you should set up one day and fail to build on for the next few months. In order to get the best results, it is recommended that you monitor how your emails are performing and identify where they can be improved at.

When analyzing how good (or lacking) your email campaigns are, there are a few aspects that you should be looking at which are the following:

  1. Open Rates – As was previously stated, Open Rates are the number of times your subscribers would open the emails you have sent them. An automated service provider would give you the numerical data that would tell you exactly how many times a certain emails of yours was opened by their recipients.

And if the rates are low, you have to consider that maybe your subject line was not compelling enough or that your timing in sending the message was way off.

  1. Click-Through Rates – Upon opening the email, are your subscribers performing the actions that you need for them to make? For instance, you might have provided a link in your email. Is traffic coming from that email to your intended web page high enough?

If not, you have to consider the idea that perhaps the body of your message is not compelling enough to compel people to do action. Another problem maybe that the value or lead magnet that you are offering is either irrelevant or poorly worded.

Lastly, the narrative structure of the message might have some problems. The best ones do follow a sequence of an informative body followed by a strong call to action in the end. Of course, the link you want them to click through must be visible enough within the message,

  1. Unsubscribe Rates – What you have to remember is that you cannot fully eliminate the chance of people unsubscribing to your list. That is usually okay as those that would unsubscribe wouldn’t have been interested in what you offer anyway.

What you should be looking for, however, is a rather high unsubscribe rate. This is a clear indication that you are losing a sizeable portion of your potential customer base. If so, consider the following: Are you delivering on what you promise? Is the automated email they received relevant to whatever segment of the email list that that person belonged to? Is the value you offer too little? Are you sending too many at a time that it can be viewed as spam?

Once you have identified key problems in your automated emails, you could now easily do some corrections. Fortunately, the best automated email programs out there remember your corrections and would adjust the emails that they send to subscribers accordingly.

To Wrap Things Up

Automating your email marketing is something that should not be too complicated for you to follow. If done right, however, you can allow for multiple personalized experiences with each of your subscribers. The best part is that you are converting people to customers, most at the same time, without having to talk to them personally.

The key here is to set your automation up to a level where the program will do all the thinking on what to send, who to send it to, and when. If done right, you should have a self-sustaining email marketing system that would not only bringing in a lot of people to your brand but would keep them engaged for as long as possible.

Email marketing mistakes

Common Small Business Email Marketing Mistakes

For small businesses, email still represents a cheap, effective way to establish or maintain a relationship with clients. But there’s the rub. While the medium is fairly neutral-to-positive, the content has the power to either attract or repel. So before you hit “send” on your next email campaign, take heed of these six common email marketing mistakes.

1. Emailing Without Permission

Getting an email newsletter that you didn’t sign up for feels like an invasion of privacy. As House notes, small businesses often start their email marketing campaigns by buying a list and then hitting everyone on that list. “There’s probably not a worse thing you can do,” he says. “You get started off on the wrong foot, and people expect to start receiving spam from you.” The moral? Don’t take shortcuts (even expensive ones). Build up your list organically by having an opt-in form on your website or, if you have a brick-and-mortar business, using a sign-up sheet.

2. Having Ineffective or Irrelevant Subject and “From” Lines

You can’t guarantee that someone will open your email, but a good way to make it unlikely that they’ll open it is to use a boring subject line. Mark Schmulen, a general manager at Constant Contact, says a subject line should promise short, digestable information that is likely to be of interest. One example: “2 Things Facebook Can Do to Help Your Business.” The reader only has to worry about reading two things and, if the email is properly targeted, there’s a good chance he’ll click through to see what it’s about.

The “from” lines are also important. Schmulen points out that few people are likely to open an email if they don’t recognize the sender. Plus, make sure you use an email address that uses your company’s domain — a Gmail or Yahoo address is a tip-off that the company is small-time, he says.

3. Blasting Irrelevant Content

Make sure your emails are relevant to the audience you’re blasting them to. Suppose you have a family and you signed up to get email from a travel firm. If you get a few emails with information about singles vacations, it’s not only going to be irrelevant to your needs, but it’s likely to sour you on the company, too. At that point, Schmulen says, “even if the fourth one is for families, you’re already checked out.”

4. Not Looking at the Numbers

You just sent out a batch of emails — any idea how many were opened? How many bounced back? If you don’t have that information, you’re operating in a vacuum and have no way to determine if the program is a success. Make sure you’re analyzing and comparing the numbers, which can help you get the most out of future email blasts. Metrics can provide useful information to boost email marketing efficacy, including the best day and time to send the email, the most effective subject lines and the content that most resonates with your audience.

5. Having No Purpose

According to Schmulen, many people start an email marketing campaign with only a vague notion about why they’re doing it. “They haven’t really thought about what their true goals are or what’s in it for the subscriber,” he says. So what are your goals? Educate? Start a dialogue? Inform your consumers of news and events in the industry? Having a purpose will dictate your content, so figure it out before you start typing.

6. Providing No Entry for Dialogue

House says that a good email is like a good tweet or a good blog entry — if people like it, they will pass it around. So to maximize the chances that your message will be shared, write provocative and interesting content. And don’t be afraid to ask your readers for their own content. “It’s important to state your point of view,” House says, “but you should ask readers to share their thoughts, too.” A good conversation sparked by an email marketing campaign can easily go online and manifest on Twitter and Facebook.

So you see it really does pay to heed the advice and not fall for the same email marketing mistakes.

Why You Need Mobile Email Optimization

Today, a lot of people more than ever before are reading blogs and checking their emails through their Smartphones, Tablets and other mobile devices. Studies indicate that 74 percent of people using Smartphones are checking emails via their devices and it is a very significant statistic. In case an email marketing campaign or email optins haven’t been optimized for Tablets, Smartphones and other mobile devices chances are you are missing out on over 75 percent of all potential leads.

To see your click through rates and conversions going up it is important to have easy to read emails through out all mobile devices. You need potential leads to perfectly interact with your messages, whether relayed via a free email marketing platform or not as well as ensuring they do not unsubscribe or delete any of your precious emails.

Email marketing is very effective

Email marketing is an effective method of telling people about the product or service that your business is offering. It works when you send an email message describing your business and products to a group of people. This email can also contain aspects such as requests for business partnerships or solicitation for donations or sales. Email marketing has a number of advantages.

One of this is that it helps your business to foster loyalty among your clients as well as promoting the recognition of your brand. Moreover, through email marketing you are able to stay in touch with your customers on an almost day to day basis.

Reduce the file size of the images in your marketing email

In mobile email marketing, it is very crucial that the images download very fast. A single second delay in downloads results in a 7 percent loss in customer conversion. Thus, it literally pays to make your images smaller. You can use software such as FastStone Photo Resizer to make your images up to 80 percent smaller without ruining their quality. This will improve the download speeds of the images in your emails and will help you to convert customers as well.

Size your images to fit on a standard mobile phone

When a customer downloads an image in your marketing email and it does not fit exactly in their mobile phone screen, it is very annoying. They will move on to another email very fast and your business will in turn lose a potential customer immediately. Thus, it is important to resize the images in your marketing emails. You can do this by altering the style proportion of your email in the HTML editor. Set it to be defined by the proportion of the screen and not by its pixels.

You can adjust the setting so that the width of the image takes up approximately 80 percent of the width of the screen it is being observed with. Having done this, you can adjust the height and set it to automatic. Thus, it will automatically fit the height of the mobile device it is being watched on.


Why Email Marketing is Critical for Small Businesses

It is clear to everyone, small business owners included, that over 90 percent of users are making use of emails daily. It is also well known mobile email users are over 900 million today, showing without a shadow of doubt email marketing strategies will be around for along time, especially for all kinds of small and medium businesses out there.

Email marketing is effective

It is also true the expectations of customers are going up and small businesses must come up with email marketing strategies that work. Today, while email marketing is a very effective way of engaging customers, just a third or so of small companies and small businesses are into email marketing to reach their prospects, engage customers and catch more leads. Whether small businesses are really into free email marketing or not, email marketing is critical and there are email marketing service providers who are helping with these.

Email marketing turns subscribers into customers. This kind of marketing, especially to small businesses is easy, affordable and very effective particularly when it comes to transacting business online. For instance, email marketing helps to build relationships with customers, subscribers as well as prospects in the course of personalized appropriate email communication.

Great in affiliate marketing

Email marketing plays a significant role in affiliate marketing among small businesses helping to make a lot of money online. Small business operators through email marketing promote their products online helping them to improve their impact on the approach on its chosen market. This approach gives small business operators a chance to reach out directly to interested consumers through email marketing than taking a less accurate broad-brush approach.

Links in emails

As a point of fact, email marketing has enabled small business operators to allow convenient placement of important links on products as well as services. Therefore, this kind of strategy helps small business operators to grab the reader’s attention in order to boost revenue for the company. Updating email list is faster to allow easy management of the inbox in the area of comments, feedback as well as queries. This kind of operation clearly indicates email marketing campaigns are the future of small businesses.

Quick communication

One of the quickest forms of communication, which enables customers to acquire immediate information as well as allow instant access to their replies and queries, is email marketing perfectly done. By means of email marketing, the responses towards the marketing campaigns take a maximum of three days as compared to the speed of direct mail campaigns, which can take up to twelve days for a response.

Email marketing provides important data by means of small businesses to the targeted audiences. In this operation, data provided by email marketing include, open rates, clicked links as well as conversion details. In addition, it provides special tools, which help to measure accuracy as well as analyzing the responses of the email campaign.

Email marketing is just like a new technology and offers tremendous opportunities to small business operators at least to create a niche of their own.



Ways of Boosting Email Marketing Strategy

Have you been experiencing a lot of email marketing problems? If yes, then it is a high time you developed email marketing strategies that work for you no matter what you are engaged in. This strategy can consist of many elements, but ideally, it should aim to meet the expectations and the needs of the target audience, whether you are using free email marketing service or not. For instance, this can be a short follow up sequence to convince the people to buy the product that they have looked at on a website or blog. Here are a number of key aspects of email marketing strategies that can boost your business.

Make the most of newsletters

If you are thinking of creating a successful email marketing strategy with your subscribers, using newsletters should be an obvious solution. This should be weekly or monthly although it is very clear that recreating them weekly should be able to yield better results. Make use of your blog content to create a useful, valuable newsletter without creating a new piece of information. You can use this to promote your own blog posts or blogs that contribute to other industry publications.

Use individual emails to promote your posts effectively

Another good way is to promote your individual posts in your emails as you publish them. Many email service providers have a service called RSS that can be used to create a template every time you want to publish a new blog and comes very handy when you need it. This feature principally helps you in promoting a new blog post so that you can update your audience automatically.

Make the most of older posts as lead magnets

Apart from updating your subscriber, blog posts can also help you to capture them as well. You can do this by finding some of your most popular posts and use them as lead magnets. If you have over 300 online marketing tools for instance, it would be difficult for subscribers to dig through the archives to find them. You can use this as bait by saying that “subscribe and receive a free 300+ online marketing tools recommended by experts” and the result will be perfect.

Use lead magnets in older posts to also recruit more subscribers

You can use lead magnets in popular blog posts so as to attract subscribers. For example, if you have content talking about how to do something you can place an option in the middle of your posts that says “download our content to get free ways that you can apply to make your business prosper” and you will surely see a lot of subscription because people love free things, offline or online. This is just a small addition that will go a long way in boosting your email subscribers.

Email marketing strategy will be more effective when you build it on trust and using above and many other methods. As you do this, you will be more guaranteed that your effort will generate a long stream of income for you.

Top Ways of Growing Email List Organically

The email list is the epicentre and infrastructure of any business or brand, and undeniably has more influence than a Re-tweet or Facebook Like. The email list is the most exclusive audience, and the most qualified leads that you can ever have, and is a sure-fire way to get you more results than a Facebook post or a Tweet. But for your email marketing to be effective, whether it is free email marketing or not, you have to possess a list that has been organically grown that has a way of bringing value at all times. But how does one grow such a list, what are the top ways to grow your email list organically?

Alluring sign up process

Email list building always begins with the sign up process. This is the reason why a viable way to grow your email list organically is by creating a compelling sign-up form. The sign up form should be more alluring to the eye and you can achieve this by including high quality graphics in the best way possible through great photo tools, with a number being free. There are various online companies that can do this for you. By creating a compelling sign up process you will not only get lots of traffic, but also many people will be able to see your sign up form.

Have your sign up form on every webpage

Another effective way of growing an email list organically is by ensuring that your subscription form is discernible on each and every page on your website. Always ensure that it is placed at a conspicuous place on your site, and one such place is just above the fold. The higher the number of people who are able to see your sign up form the greater the number of people who are most likely to subscribe. This a very simple way of ensuring the most important form on your site is seen and not just at the end of a post but right at the top as well.

Valuable content

Creating valuable content is also another way of increasing an email list and also a very essential tool for email marketing. Each of your newsletters should not be about a sales pitch or else people will unsubscribe from your email list very fast. You should make an effort in ensuring your content is rich, awesome and very creative. If your content is awesome and very creative in nature, your current subscribers will pass the word to their friends and in turn your list will grow organically very fast by word of mouth.

Other viable ways that you can use to grow your list organically is by commenting on blogs, generating great names and titles for your newsletters, writing articles, pay per click advertisements, offering gifts, rewards and free items and much more. The perks of having an organic email list are inconceivable and outweigh any list you can buy or get from any other source. Always refrain from buying one, but rather always ensure that you create and offer value at all times and an organically created email list is a start.

Savoir-faire Ways of Segmenting Marketing Emails

It is very important for email marketing plans, even for those using free email marketing, to succeed. To do so, there is a need for them to be as relevant as possible. It might sound really obvious to anyone, but companies out there are not doing much to maintain and build on remaining as relevant as possible. It is even suggested by surveys about 40 percent of all email subscribers consider emails as spam not because they have no idea who sent them, but by the fact that the emails have no relevance to their needs and thus showed zero interest.

Email marketing is characteristically a way of sending emails to customers or clients deliberately for preserving and promoting certain products or services. This kind of marketing is mostly used by small businesses and very straightforward, reasonably priced and very efficient. For instance, email marketing aids in building relationships with customers and potential leads all in the course of personalized appropriate email communication. This kind of marketing can benefit a lot from well informed ways of segmenting marketing emails.

To ensure every email marketing campaign is relevant and gets the desired result, you can incorporate segmentation to help populate an email marketing list organically.

Segment geographically

Geographic segmentation plays a significant role when locating the buyer’s decision in terms of purchase. In this case, marketing emails help when sending invitation to special events, when the business has geographic limitations as well as connecting different individuals particularly in different regions or towns.

The best segmentation plans are based on the true data about the small business operator’s audience rather than assumptions supported by geography. This segmentation that is based on interests looks at the content viewed by the audience given that the information is downloaded. The easiest way to deal with this kind of segment is to pull a list of people who have downloaded the marketing offer and then segment it into the targeted.

Segmentation by audience behaviour

In addition, audience behaviour segmentation can be utilized to pass a filter through communication in view of the fact that the segmentation relies heavily on the closed-loop marketing rationale, which is set to distinguish classic sales cycle of small businesses. For instance, an individual who has spent a lot of time on a blog and viewed a lot of different marketing material has diverse needs as compared to an individual who has visited the site for the first time. This distinguishes the browsing behaviour of special websites hence making communication more appropriate as far as the purchasing decisions are concerned.

Brand segmentation

Segmentation by means of brand depicts the need for those advocating the brand to feel the adoration. This includes fans on social media, frequent buyers, recommended customers, online noncustomer advocates who above all have to be nurtured carefully. The slightest segmentation will automatically increase the success of the email.

Email marketing helps in supporting lead generation as well as conversion efforts thus increasing the cost of sale successfully ensuring the marketing strategy has accomplished its goals.



Mobile Responsive Design and Its Importance in Today’s Email Marketing

Responsive mobile web design is all related to improvement and efficiency in usability especially for the consumers. Responsive mobile design in simple terms means that the way the website is designed is going to look different depending on the type of computing device used. The goal is to create an ideal user experience on all available devices, thus to increase response in this regard. The web is designed in a fluid manner such that the pages are broken into blocks ordered in divergent manner in regard to the device screen size.

Responsive mobile design and email marketing connect at the point where today, mobile device users are not just browsing websites and blogs only but also using them to reply and read emails fast wherever they are. One of the common uses of mobile devices is usually the use of mobile phones to read emails. It is arguably the main online activity of mobile devices owners considering over 900 million emails were sent in 2013 alone.

Emails creation with mobile device users in mind

On average a huge number was found to be utilizing their mobile phones whether large, tiny or small to read their emails according to different research statistics. Therefore, email marketing and responsive mobile web design interweaves in that if you want to reach a big pool of customers you need to have a web design accessible via mobile devices. Essentially email marketers should be designing their emails first with mobile devices in mind since the world is shifting towards that platform. There are a number of things why responsive mobile design is vital in email marketing, whether you are into free email marketing or not.

Poor formatting prompts delete

If the formatting is poor, a modern customer will not think twice about deleting their email. You would like to keep your subscribers for posterity and future communication and the last thing you would like is to not reach your leads fast on their mobile devices just because your emails are not being relayed by an email marketing service provider whose platform is mobile responsive.


It aims at designing a message that rends properly in order to paint a brand technological competent and progressive right from the start. You really do not need to appear analogue to your digital leads.


Navigating an email or a website using small computing device screen can be strenuous and difficult. Responsive mobile design allows scrolling and calls to action to appear dexterously in regard to the user’s mind.

It is the future

Technology today is advancing very fast and its growth cannot be expected to dwindle. In fact, it is possible that lots of small mobile devices will enter the market tomorrow and your emails must be responsive enough to meet the users of these devices in the perfect way possible. By utilizing responsive design you are preparing for the future in your email marketing endeavours.

Remove content

Responsive design removes some content that would otherwise not be displayed well on the screen of a computer. This unnecessary content is eliminated and your call to action messages becomes stronger.

How to Follow Up With New Customers and Convince Them to Return

Email marketing is one of the best marketing strategies out there. As such, it has been employed by many online marketers out there. However, you have to have the right email marketing skills in order to achieve the most out of your email marketing campaign out there, whether you are into free email marketing or not. One such technique involves following up new customers. Here are a number of ideas on following up new potential customers and convincing them to return.

Convince them

First, you have to be aware of the fact that emails are quite unsettling when sent to a stranger. The first impression that your customer gets once they receive your email is that you are just another scammer out there and your content will be treated as spam. The real gamble lies in convincing such customers that you are not a scammer and that your emails are not a bunch of spam. Another thing is that people are not really concerned about your business. The subtlety required in convincing a potential client that you are genuine is the thing that differentiates between a competent email marketer and an amateur one.

Real and catchy

Therefore, you need to monitor the movement of your subjects. Instead of repeating the same message, you are advised to elaborate on your point. In order to ensure the potential customers give you the much-desired attention you want, twist your titles in a nifty way to make them real and catchy. For instance, if you had told them about some software that helps them sort out their emails in an easier and more convenient way, you may pop up – “Get Your Emails Sorted in a Jiffy!” If they truly had a problem sorting their emails, the headline will be a real spot-on hit. They will give you a chance and do all the verification they need to substantiate you are genuine.

Put yourself in the shoes of the potential lead

Think about the potential customers through the message you are about to send them and if you think it will resonate with them once they have received it from a business person such as yourself. In case you think it’s not a message resonating well with yourself, rethink sending it to your precious leads. Remember the audience should influence the content type you should be sending out as well as dictating the timing and frequency of the email follow-up. A good example is a target audience chiefly of Muslims; reaching them on a Friday might never work.

Diverse channels

Using diverse channels is very important. This means you must be aware of your audience and where they can be found; remember the first guess you made about them might have been the wrong one. Emails, leaflets, notes, phone calls, social networking sites and such are wonderful ways of following up potential customers. Avoid sticking to a single technique.

Finally, you need to space your mails to avoid sounding too nagging. Sounding like a pestering bother will undo all the progress you may have made.

How to Come Up with an Email Marketing Plan

One way to build a loyal following is by building an email list. This not only allows you to keep in touch with your customers or website visitors, it also builds trust with them so that they will be more likely to purchase products and services that you have to offer. But if you are just getting started you might wonder how to come up with an email marketing plan that is effective even with all kinds of free email marketing methods out there.

Choose a quality email marketing service provider first

For many people email marketing seems intimidating, but it doesn’t have to be. There are some really good email marketing tools accessible to you right away that will allow you to capture leads, set up an email series to send to your subscribers, measure success of the email marketing process with tangible actionable data and much more. Once you find one email marketing service provider that suits you, such as Email Mojo, you are ready to put together your email marketing plan.

Think about auto-responders

When going after subscribers for your list, your initial goal should be to build a relationship with them. This is where a series of auto-responders come in handy. Auto-responders are simply a series of emails that are preloaded and go out to your readers automatically, and in a specific order.

Effective auto-responders are written in a way to build trust with your readers. Your goal might be to drive more traffic to your website, to a local business or to an online product that you are selling. The more value you offer in your emails, the better chance you will make the sale.

Send the right message

Sending the right message in your emails is very important and you are better off taking time to compose your messages and ensuring whatever message your subscribers will be getting will add value to them. You can put yourself in their shoes and know whether you would open the message or do what it requests or demands you to. If you do not like it, chances are your subscribers will detest it and you will end up ruining a great opportunity all due to an email marketing plan badly formulated.

A good example would be if you own a website that promotes weight loss products. Your email series may start with weight loss advice, healthy recipes or anything else that your readers will find useful. Eventually the emails in your series might mention a weight loss product that you highly recommend, and since you have already built a relationship with your subscribers, they are more likely to value your opinion and buy from you.

If you are comfortable with your writing skills you can create your own auto-responder emails. However, if you would prefer not to write them, then this is something that you could easily outsource to a freelance writer. Either way, email marketing is a great way to not only build a list of loyal followers, but lifelong customers as well!

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