Tag Archives for " email marketing "

Why You Need Mobile Email Optimization

Today, a lot of people more than ever before are reading blogs and checking their emails through their Smartphones, Tablets and other mobile devices. Studies indicate that 74 percent of people using Smartphones are checking emails via their devices and it is a very significant statistic. In case an email marketing campaign or email optins haven’t been optimized for Tablets, Smartphones and other mobile devices chances are you are missing out on over 75 percent of all potential leads.

To see your click through rates and conversions going up it is important to have easy to read emails through out all mobile devices. You need potential leads to perfectly interact with your messages, whether relayed via a free email marketing platform or not as well as ensuring they do not unsubscribe or delete any of your precious emails.

Email marketing is very effective

Email marketing is an effective method of telling people about the product or service that your business is offering. It works when you send an email message describing your business and products to a group of people. This email can also contain aspects such as requests for business partnerships or solicitation for donations or sales. Email marketing has a number of advantages.

One of this is that it helps your business to foster loyalty among your clients as well as promoting the recognition of your brand. Moreover, through email marketing you are able to stay in touch with your customers on an almost day to day basis.

Reduce the file size of the images in your marketing email

In mobile email marketing, it is very crucial that the images download very fast. A single second delay in downloads results in a 7 percent loss in customer conversion. Thus, it literally pays to make your images smaller. You can use software such as FastStone Photo Resizer to make your images up to 80 percent smaller without ruining their quality. This will improve the download speeds of the images in your emails and will help you to convert customers as well.

Size your images to fit on a standard mobile phone

When a customer downloads an image in your marketing email and it does not fit exactly in their mobile phone screen, it is very annoying. They will move on to another email very fast and your business will in turn lose a potential customer immediately. Thus, it is important to resize the images in your marketing emails. You can do this by altering the style proportion of your email in the HTML editor. Set it to be defined by the proportion of the screen and not by its pixels.

You can adjust the setting so that the width of the image takes up approximately 80 percent of the width of the screen it is being observed with. Having done this, you can adjust the height and set it to automatic. Thus, it will automatically fit the height of the mobile device it is being watched on.

Why Email Marketing is Critical for Small Businesses

It is clear to everyone, small business owners included, that over 90 percent of users are making use of emails daily. It is also well known mobile email users are over 900 million today, showing without a shadow of doubt email marketing strategies will be around for along time, especially for all kinds of small and medium businesses out there.

Email marketing is effective

It is also true the expectations of customers are going up and small businesses must come up with email marketing strategies that work. Today, while email marketing is a very effective way of engaging customers, just a third or so of small companies and small businesses are into email marketing to reach their prospects, engage customers and catch more leads. Whether small businesses are really into free email marketing or not, email marketing is critical and there are email marketing service providers who are helping with these.

Email marketing turns subscribers into customers. This kind of marketing, especially to small businesses is easy, affordable and very effective particularly when it comes to transacting business online. For instance, email marketing helps to build relationships with customers, subscribers as well as prospects in the course of personalized appropriate email communication.

Great in affiliate marketing

Email marketing plays a significant role in affiliate marketing among small businesses helping to make a lot of money online. Small business operators through email marketing promote their products online helping them to improve their impact on the approach on its chosen market. This approach gives small business operators a chance to reach out directly to interested consumers through email marketing than taking a less accurate broad-brush approach.

Links in emails

As a point of fact, email marketing has enabled small business operators to allow convenient placement of important links on products as well as services. Therefore, this kind of strategy helps small business operators to grab the reader’s attention in order to boost revenue for the company. Updating email list is faster to allow easy management of the inbox in the area of comments, feedback as well as queries. This kind of operation clearly indicates email marketing campaigns are the future of small businesses.

Quick communication

One of the quickest forms of communication, which enables customers to acquire immediate information as well as allow instant access to their replies and queries, is email marketing perfectly done. By means of email marketing, the responses towards the marketing campaigns take a maximum of three days as compared to the speed of direct mail campaigns, which can take up to twelve days for a response.

Email marketing provides important data by means of small businesses to the targeted audiences. In this operation, data provided by email marketing include, open rates, clicked links as well as conversion details. In addition, it provides special tools, which help to measure accuracy as well as analyzing the responses of the email campaign.

Email marketing is just like a new technology and offers tremendous opportunities to small business operators at least to create a niche of their own.

 

 

Ways of Boosting Email Marketing Strategy

Have you been experiencing a lot of email marketing problems? If yes, then it is a high time you developed email marketing strategies that work for you no matter what you are engaged in. This strategy can consist of many elements, but ideally, it should aim to meet the expectations and the needs of the target audience, whether you are using free email marketing service or not. For instance, this can be a short follow up sequence to convince the people to buy the product that they have looked at on a website or blog. Here are a number of key aspects of email marketing strategies that can boost your business.

Make the most of newsletters

If you are thinking of creating a successful email marketing strategy with your subscribers, using newsletters should be an obvious solution. This should be weekly or monthly although it is very clear that recreating them weekly should be able to yield better results. Make use of your blog content to create a useful, valuable newsletter without creating a new piece of information. You can use this to promote your own blog posts or blogs that contribute to other industry publications.

Use individual emails to promote your posts effectively

Another good way is to promote your individual posts in your emails as you publish them. Many email service providers have a service called RSS that can be used to create a template every time you want to publish a new blog and comes very handy when you need it. This feature principally helps you in promoting a new blog post so that you can update your audience automatically.

Make the most of older posts as lead magnets

Apart from updating your subscriber, blog posts can also help you to capture them as well. You can do this by finding some of your most popular posts and use them as lead magnets. If you have over 300 online marketing tools for instance, it would be difficult for subscribers to dig through the archives to find them. You can use this as bait by saying that “subscribe and receive a free 300+ online marketing tools recommended by experts” and the result will be perfect.

Use lead magnets in older posts to also recruit more subscribers

You can use lead magnets in popular blog posts so as to attract subscribers. For example, if you have content talking about how to do something you can place an option in the middle of your posts that says “download our content to get free ways that you can apply to make your business prosper” and you will surely see a lot of subscription because people love free things, offline or online. This is just a small addition that will go a long way in boosting your email subscribers.

Email marketing strategy will be more effective when you build it on trust and using above and many other methods. As you do this, you will be more guaranteed that your effort will generate a long stream of income for you.

Top Ways of Growing Email List Organically

The email list is the epicentre and infrastructure of any business or brand, and undeniably has more influence than a Re-tweet or Facebook Like. The email list is the most exclusive audience, and the most qualified leads that you can ever have, and is a sure-fire way to get you more results than a Facebook post or a Tweet. But for your email marketing to be effective, whether it is free email marketing or not, you have to possess a list that has been organically grown that has a way of bringing value at all times. But how does one grow such a list, what are the top ways to grow your email list organically?

Alluring sign up process

Email list building always begins with the sign up process. This is the reason why a viable way to grow your email list organically is by creating a compelling sign-up form. The sign up form should be more alluring to the eye and you can achieve this by including high quality graphics in the best way possible through great photo tools, with a number being free. There are various online companies that can do this for you. By creating a compelling sign up process you will not only get lots of traffic, but also many people will be able to see your sign up form.

Have your sign up form on every webpage

Another effective way of growing an email list organically is by ensuring that your subscription form is discernible on each and every page on your website. Always ensure that it is placed at a conspicuous place on your site, and one such place is just above the fold. The higher the number of people who are able to see your sign up form the greater the number of people who are most likely to subscribe. This a very simple way of ensuring the most important form on your site is seen and not just at the end of a post but right at the top as well.

Valuable content

Creating valuable content is also another way of increasing an email list and also a very essential tool for email marketing. Each of your newsletters should not be about a sales pitch or else people will unsubscribe from your email list very fast. You should make an effort in ensuring your content is rich, awesome and very creative. If your content is awesome and very creative in nature, your current subscribers will pass the word to their friends and in turn your list will grow organically very fast by word of mouth.

Other viable ways that you can use to grow your list organically is by commenting on blogs, generating great names and titles for your newsletters, writing articles, pay per click advertisements, offering gifts, rewards and free items and much more. The perks of having an organic email list are inconceivable and outweigh any list you can buy or get from any other source. Always refrain from buying one, but rather always ensure that you create and offer value at all times and an organically created email list is a start.

Savoir-faire Ways of Segmenting Marketing Emails

It is very important for email marketing plans, even for those using free email marketing, to succeed. To do so, there is a need for them to be as relevant as possible. It might sound really obvious to anyone, but companies out there are not doing much to maintain and build on remaining as relevant as possible. It is even suggested by surveys about 40 percent of all email subscribers consider emails as spam not because they have no idea who sent them, but by the fact that the emails have no relevance to their needs and thus showed zero interest.

Email marketing is characteristically a way of sending emails to customers or clients deliberately for preserving and promoting certain products or services. This kind of marketing is mostly used by small businesses and very straightforward, reasonably priced and very efficient. For instance, email marketing aids in building relationships with customers and potential leads all in the course of personalized appropriate email communication. This kind of marketing can benefit a lot from well informed ways of segmenting marketing emails.

To ensure every email marketing campaign is relevant and gets the desired result, you can incorporate segmentation to help populate an email marketing list organically.

Segment geographically

Geographic segmentation plays a significant role when locating the buyer’s decision in terms of purchase. In this case, marketing emails help when sending invitation to special events, when the business has geographic limitations as well as connecting different individuals particularly in different regions or towns.

The best segmentation plans are based on the true data about the small business operator’s audience rather than assumptions supported by geography. This segmentation that is based on interests looks at the content viewed by the audience given that the information is downloaded. The easiest way to deal with this kind of segment is to pull a list of people who have downloaded the marketing offer and then segment it into the targeted.

Segmentation by audience behaviour

In addition, audience behaviour segmentation can be utilized to pass a filter through communication in view of the fact that the segmentation relies heavily on the closed-loop marketing rationale, which is set to distinguish classic sales cycle of small businesses. For instance, an individual who has spent a lot of time on a blog and viewed a lot of different marketing material has diverse needs as compared to an individual who has visited the site for the first time. This distinguishes the browsing behaviour of special websites hence making communication more appropriate as far as the purchasing decisions are concerned.

Brand segmentation

Segmentation by means of brand depicts the need for those advocating the brand to feel the adoration. This includes fans on social media, frequent buyers, recommended customers, online noncustomer advocates who above all have to be nurtured carefully. The slightest segmentation will automatically increase the success of the email.

Email marketing helps in supporting lead generation as well as conversion efforts thus increasing the cost of sale successfully ensuring the marketing strategy has accomplished its goals.

 

 

Mobile Responsive Design and Its Importance in Today’s Email Marketing

Responsive mobile web design is all related to improvement and efficiency in usability especially for the consumers. Responsive mobile design in simple terms means that the way the website is designed is going to look different depending on the type of computing device used. The goal is to create an ideal user experience on all available devices, thus to increase response in this regard. The web is designed in a fluid manner such that the pages are broken into blocks ordered in divergent manner in regard to the device screen size.

Responsive mobile design and email marketing connect at the point where today, mobile device users are not just browsing websites and blogs only but also using them to reply and read emails fast wherever they are. One of the common uses of mobile devices is usually the use of mobile phones to read emails. It is arguably the main online activity of mobile devices owners considering over 900 million emails were sent in 2013 alone.

Emails creation with mobile device users in mind

On average a huge number was found to be utilizing their mobile phones whether large, tiny or small to read their emails according to different research statistics. Therefore, email marketing and responsive mobile web design interweaves in that if you want to reach a big pool of customers you need to have a web design accessible via mobile devices. Essentially email marketers should be designing their emails first with mobile devices in mind since the world is shifting towards that platform. There are a number of things why responsive mobile design is vital in email marketing, whether you are into free email marketing or not.

Poor formatting prompts delete

If the formatting is poor, a modern customer will not think twice about deleting their email. You would like to keep your subscribers for posterity and future communication and the last thing you would like is to not reach your leads fast on their mobile devices just because your emails are not being relayed by an email marketing service provider whose platform is mobile responsive.

Impress

It aims at designing a message that rends properly in order to paint a brand technological competent and progressive right from the start. You really do not need to appear analogue to your digital leads.

Navigation

Navigating an email or a website using small computing device screen can be strenuous and difficult. Responsive mobile design allows scrolling and calls to action to appear dexterously in regard to the user’s mind.

It is the future

Technology today is advancing very fast and its growth cannot be expected to dwindle. In fact, it is possible that lots of small mobile devices will enter the market tomorrow and your emails must be responsive enough to meet the users of these devices in the perfect way possible. By utilizing responsive design you are preparing for the future in your email marketing endeavours.

Remove content

Responsive design removes some content that would otherwise not be displayed well on the screen of a computer. This unnecessary content is eliminated and your call to action messages becomes stronger.

How to Follow Up With New Customers and Convince Them to Return

Email marketing is one of the best marketing strategies out there. As such, it has been employed by many online marketers out there. However, you have to have the right email marketing skills in order to achieve the most out of your email marketing campaign out there, whether you are into free email marketing or not. One such technique involves following up new customers. Here are a number of ideas on following up new potential customers and convincing them to return.

Convince them

First, you have to be aware of the fact that emails are quite unsettling when sent to a stranger. The first impression that your customer gets once they receive your email is that you are just another scammer out there and your content will be treated as spam. The real gamble lies in convincing such customers that you are not a scammer and that your emails are not a bunch of spam. Another thing is that people are not really concerned about your business. The subtlety required in convincing a potential client that you are genuine is the thing that differentiates between a competent email marketer and an amateur one.

Real and catchy

Therefore, you need to monitor the movement of your subjects. Instead of repeating the same message, you are advised to elaborate on your point. In order to ensure the potential customers give you the much-desired attention you want, twist your titles in a nifty way to make them real and catchy. For instance, if you had told them about some software that helps them sort out their emails in an easier and more convenient way, you may pop up – “Get Your Emails Sorted in a Jiffy!” If they truly had a problem sorting their emails, the headline will be a real spot-on hit. They will give you a chance and do all the verification they need to substantiate you are genuine.

Put yourself in the shoes of the potential lead

Think about the potential customers through the message you are about to send them and if you think it will resonate with them once they have received it from a business person such as yourself. In case you think it’s not a message resonating well with yourself, rethink sending it to your precious leads. Remember the audience should influence the content type you should be sending out as well as dictating the timing and frequency of the email follow-up. A good example is a target audience chiefly of Muslims; reaching them on a Friday might never work.

Diverse channels

Using diverse channels is very important. This means you must be aware of your audience and where they can be found; remember the first guess you made about them might have been the wrong one. Emails, leaflets, notes, phone calls, social networking sites and such are wonderful ways of following up potential customers. Avoid sticking to a single technique.

Finally, you need to space your mails to avoid sounding too nagging. Sounding like a pestering bother will undo all the progress you may have made.

How to Come Up with an Email Marketing Plan

One way to build a loyal following is by building an email list. This not only allows you to keep in touch with your customers or website visitors, it also builds trust with them so that they will be more likely to purchase products and services that you have to offer. But if you are just getting started you might wonder how to come up with an email marketing plan that is effective even with all kinds of free email marketing methods out there.

Choose a quality email marketing service provider first

For many people email marketing seems intimidating, but it doesn’t have to be. There are some really good email marketing tools accessible to you right away that will allow you to capture leads, set up an email series to send to your subscribers, measure success of the email marketing process with tangible actionable data and much more. Once you find one email marketing service provider that suits you, such as Email Mojo, you are ready to put together your email marketing plan.

Think about auto-responders

When going after subscribers for your list, your initial goal should be to build a relationship with them. This is where a series of auto-responders come in handy. Auto-responders are simply a series of emails that are preloaded and go out to your readers automatically, and in a specific order.

Effective auto-responders are written in a way to build trust with your readers. Your goal might be to drive more traffic to your website, to a local business or to an online product that you are selling. The more value you offer in your emails, the better chance you will make the sale.

Send the right message

Sending the right message in your emails is very important and you are better off taking time to compose your messages and ensuring whatever message your subscribers will be getting will add value to them. You can put yourself in their shoes and know whether you would open the message or do what it requests or demands you to. If you do not like it, chances are your subscribers will detest it and you will end up ruining a great opportunity all due to an email marketing plan badly formulated.

A good example would be if you own a website that promotes weight loss products. Your email series may start with weight loss advice, healthy recipes or anything else that your readers will find useful. Eventually the emails in your series might mention a weight loss product that you highly recommend, and since you have already built a relationship with your subscribers, they are more likely to value your opinion and buy from you.

If you are comfortable with your writing skills you can create your own auto-responder emails. However, if you would prefer not to write them, then this is something that you could easily outsource to a freelance writer. Either way, email marketing is a great way to not only build a list of loyal followers, but lifelong customers as well!

How to Avoid Annoying Your Email Marketing Subscribers with Email Campaigns

Having a plan for an email marketing campaign in place helps put you and your email recipient on a similar page. They will comprehend what they are going to benefit from you and what they are not. Having a plan right from the start permits you to set expectations for your customers and what they are signing up for.

To help you get your plan started, here are a couple of easy steps that will resonate with your email marketing client base and will help you to avoid annoying them with all you email campaigns, especially if you are into free email marketing.

Know your email subscribers very well

You must understand who your subscribers are and what they are searching. Ensure your message is segmented by traits that reveal what each intended audience is looking for. A close study of every subscriber is the best method to gather significant data that will help you send just what they are seeking.

Recognize your goals

Once you find out who you are talking to, delineate the overarching goal of your email campaign and the targets you want to reach, bearing in mind you may have numerous goals to accomplish through your email marketing escapades.

Identify your email frequency

It is important not to force a certain email marketing frequency on your readers. It is better to allow them to inform you how frequently they would like to get emails from you.

Finding out your optimal frequency is necessary to your continuing email success. You do not want to interact infrequently, but if you send too frequently to your subscribers, they will get overloaded with your emails and may opt-out or, even worse, mark you as a spammer.

Set up a timeline

You must have detailed steps, gradually, and make your daily work manageable to hit your targets. Make a monthly content calendar for the subsequent 12 months and make end goals for every week before distribution. Your timeline and methods will differ depending on your niche, kind of email content and calendar.

Measure email marketing success

It is important the impact of your email marketing be measured, whether it is good or bad so that you can know whether annoying your subscribers is catastrophic. This will come in handy when it comes to transforming the situation and turning the tables around. Measure your email unsubscribe rate and weight it against the extra conversions created. In case there are so many people leaving your list something is not going on right and you need to deal with it.

Resend less

If you have to resend your email, it is important that only the most vital campaigns are resent. You might end up annoying your subscribers further if you keep on resending just to make sure they got the message. Resending all your emails simply trains subscribers to always ignore all your emails

Email has evolved as a critical and assessable email marketing method. There are many issues email marketing confronts. It is not seen or treated as a tactical discipline yet it should be.

Here is to Effective Email Marketing

Email marketing can be extremely cost effective, but as with any other form of marketing you must target the right audience. Unsolicited email commonly known as SPAM is illegal, but according to the New York Times it accounts for 94 percent of all emails sent. People are easily annoyed by unsolicited email which is irrelevant to them and it is likely that they will delete any email which falls into this category without a second thought.

A successful email campaign will focus on people who have already expressed an interest in your brand or content. If your organization keeps a large database of fans, it may be worth breaking them down into groups so that you can target more effectively, with free email marketing or not. For example, securing a donation from somebody who has had direct help from your organization may take a different approach from somebody who has expressed a passing interest in supporting you.

Opting in-out

As already mentioned, it is usually illegal to send unsolicited email. It means unless somebody has opted to receive email from you, they cannot be added to your mailing list.

Once you have a person’s consent, it is legal to send them newsletters. However, you must provide them with the option to opt in-out. Failing to do this can land you in hot water with the authorities. Use an experienced email service provider agency if in any doubt!

Build your mailing list

One of the most difficult parts of an email marketing campaign is convincing people to subscribe. Your website is an obvious place to start. If you don’t already have an email newsletter registration form, make it a priority to have one up and running as soon as possible. It’s a good idea to highlight the benefits of registering for your visitors. Be careful not to ask for too much information-name and email address are usually enough.

If you offer any other registration services on your site, adding an email newsletter tick-box is another good way to pick up subscribers. This provides visitors who are signing up to receive other services the additional option to be added to your email newsletter list.

Adding value

Your email newsletter must provide value to your subscribers. They must find it interesting and relevant. Your subscribers will want to scan quickly through your newsletter to find something interesting. A good way to manage this is providing the heading and first paragraph of several articles along with a ‘read more’ link which takes readers directly to the full article on your website. This not only helps your readers to skip straight to the content that interests them, but also enables you to gather statistics on which articles are most popular.

The right email marketing system will enable you to set up messages which are customized with your subscribers’ details. “Dear Cameron” is a much more effective way to get a person’s attention than “Dear Subscriber”.

Getting Something Back

As well as providing value to your readers, your newsletter must provide some benefit to you as an organization. Before you begin putting together content, take time to think about the aims of your newsletter. What do you want people to think when they read it? What action(s) do you want them to perform as a result?

Monitor-improve

Statistics are, without doubt, the single most vital piece of this jigsaw. A good set of statistics will enable you to measure success and adjust campaigns for the future.

Once your email has found its way to your subscribers, the email marketing service provider will help you to track the number of subscribers who have read your newsletter and links clicked.