Tag Archives for " email marketing campaign "

Why You Need Mobile Email Optimization

Today, a lot of people more than ever before are reading blogs and checking their emails through their Smartphones, Tablets and other mobile devices. Studies indicate that 74 percent of people using Smartphones are checking emails via their devices and it is a very significant statistic. In case an email marketing campaign or email optins haven’t been optimized for Tablets, Smartphones and other mobile devices chances are you are missing out on over 75 percent of all potential leads.

To see your click through rates and conversions going up it is important to have easy to read emails through out all mobile devices. You need potential leads to perfectly interact with your messages, whether relayed via a free email marketing platform or not as well as ensuring they do not unsubscribe or delete any of your precious emails.

Email marketing is very effective

Email marketing is an effective method of telling people about the product or service that your business is offering. It works when you send an email message describing your business and products to a group of people. This email can also contain aspects such as requests for business partnerships or solicitation for donations or sales. Email marketing has a number of advantages.

One of this is that it helps your business to foster loyalty among your clients as well as promoting the recognition of your brand. Moreover, through email marketing you are able to stay in touch with your customers on an almost day to day basis.

Reduce the file size of the images in your marketing email

In mobile email marketing, it is very crucial that the images download very fast. A single second delay in downloads results in a 7 percent loss in customer conversion. Thus, it literally pays to make your images smaller. You can use software such as FastStone Photo Resizer to make your images up to 80 percent smaller without ruining their quality. This will improve the download speeds of the images in your emails and will help you to convert customers as well.

Size your images to fit on a standard mobile phone

When a customer downloads an image in your marketing email and it does not fit exactly in their mobile phone screen, it is very annoying. They will move on to another email very fast and your business will in turn lose a potential customer immediately. Thus, it is important to resize the images in your marketing emails. You can do this by altering the style proportion of your email in the HTML editor. Set it to be defined by the proportion of the screen and not by its pixels.

You can adjust the setting so that the width of the image takes up approximately 80 percent of the width of the screen it is being observed with. Having done this, you can adjust the height and set it to automatic. Thus, it will automatically fit the height of the mobile device it is being watched on.

How to Follow Up With New Customers and Convince Them to Return

Email marketing is one of the best marketing strategies out there. As such, it has been employed by many online marketers out there. However, you have to have the right email marketing skills in order to achieve the most out of your email marketing campaign out there, whether you are into free email marketing or not. One such technique involves following up new customers. Here are a number of ideas on following up new potential customers and convincing them to return.

Convince them

First, you have to be aware of the fact that emails are quite unsettling when sent to a stranger. The first impression that your customer gets once they receive your email is that you are just another scammer out there and your content will be treated as spam. The real gamble lies in convincing such customers that you are not a scammer and that your emails are not a bunch of spam. Another thing is that people are not really concerned about your business. The subtlety required in convincing a potential client that you are genuine is the thing that differentiates between a competent email marketer and an amateur one.

Real and catchy

Therefore, you need to monitor the movement of your subjects. Instead of repeating the same message, you are advised to elaborate on your point. In order to ensure the potential customers give you the much-desired attention you want, twist your titles in a nifty way to make them real and catchy. For instance, if you had told them about some software that helps them sort out their emails in an easier and more convenient way, you may pop up – “Get Your Emails Sorted in a Jiffy!” If they truly had a problem sorting their emails, the headline will be a real spot-on hit. They will give you a chance and do all the verification they need to substantiate you are genuine.

Put yourself in the shoes of the potential lead

Think about the potential customers through the message you are about to send them and if you think it will resonate with them once they have received it from a business person such as yourself. In case you think it’s not a message resonating well with yourself, rethink sending it to your precious leads. Remember the audience should influence the content type you should be sending out as well as dictating the timing and frequency of the email follow-up. A good example is a target audience chiefly of Muslims; reaching them on a Friday might never work.

Diverse channels

Using diverse channels is very important. This means you must be aware of your audience and where they can be found; remember the first guess you made about them might have been the wrong one. Emails, leaflets, notes, phone calls, social networking sites and such are wonderful ways of following up potential customers. Avoid sticking to a single technique.

Finally, you need to space your mails to avoid sounding too nagging. Sounding like a pestering bother will undo all the progress you may have made.

How to Avoid Annoying Your Email Marketing Subscribers with Email Campaigns

Having a plan for an email marketing campaign in place helps put you and your email recipient on a similar page. They will comprehend what they are going to benefit from you and what they are not. Having a plan right from the start permits you to set expectations for your customers and what they are signing up for.

To help you get your plan started, here are a couple of easy steps that will resonate with your email marketing client base and will help you to avoid annoying them with all you email campaigns, especially if you are into free email marketing.

Know your email subscribers very well

You must understand who your subscribers are and what they are searching. Ensure your message is segmented by traits that reveal what each intended audience is looking for. A close study of every subscriber is the best method to gather significant data that will help you send just what they are seeking.

Recognize your goals

Once you find out who you are talking to, delineate the overarching goal of your email campaign and the targets you want to reach, bearing in mind you may have numerous goals to accomplish through your email marketing escapades.

Identify your email frequency

It is important not to force a certain email marketing frequency on your readers. It is better to allow them to inform you how frequently they would like to get emails from you.

Finding out your optimal frequency is necessary to your continuing email success. You do not want to interact infrequently, but if you send too frequently to your subscribers, they will get overloaded with your emails and may opt-out or, even worse, mark you as a spammer.

Set up a timeline

You must have detailed steps, gradually, and make your daily work manageable to hit your targets. Make a monthly content calendar for the subsequent 12 months and make end goals for every week before distribution. Your timeline and methods will differ depending on your niche, kind of email content and calendar.

Measure email marketing success

It is important the impact of your email marketing be measured, whether it is good or bad so that you can know whether annoying your subscribers is catastrophic. This will come in handy when it comes to transforming the situation and turning the tables around. Measure your email unsubscribe rate and weight it against the extra conversions created. In case there are so many people leaving your list something is not going on right and you need to deal with it.

Resend less

If you have to resend your email, it is important that only the most vital campaigns are resent. You might end up annoying your subscribers further if you keep on resending just to make sure they got the message. Resending all your emails simply trains subscribers to always ignore all your emails

Email has evolved as a critical and assessable email marketing method. There are many issues email marketing confronts. It is not seen or treated as a tactical discipline yet it should be.

Reasons Why Nobody is Opening Your Emails Hurting Your Conversation Rate

You’ve spent your valuable time crafting emails only for them to end up unread. This is quite a frustrating experience and you’d want to change it against all odds. So, to make your email marketing campaign a success, you’d first have to understand why it fails.

Customize content

No one will open an email if it is not of any relevance to them. You have to know your audience and what they want so as to be relevant while clearly knowing that no one will be concerned with your emails if they lack customization. Rates have been dropping among email marketers, even those using free email marketing platforms and the reason this is happening is because leads want and desire customized content. People are not ready to labour through total junk that is so bad, whether intended for them or not. Essentially, it is important to at least know something about your leads or audience and what they are really want.

Responsive emails for mobile

Three years ago or so you could have been forgiven for not optimizing email marketing for mobile but not today. In 2013 alone, more than 50 percent of all emails read and opened were opened through mobile devices, a trend that is rising on a daily basis. Your website, emails and newsletters have to respond to this critical change otherwise your leads will continue plummeting.   A large part of the population today uses mobile phones to read their emails. If your newsletters are not optimized for small screens like that of Smartphones and Tablets, chances are that you are missing out on a large part of your audience.

Email subject

The subject of your email is enough to make a person decide whether he should read your email or not. If the subject line is not enticing enough, they will just skip over to the next email. The subject needs to be interesting but it should at the same time not sound like a pitch for sales. Be specific and unique to your business and if you can get personal, it is even better.

Format congestion

This is a great turn off for email recipients. A complex email will often go unread. So make yours easy to absorb such that readers can quickly scan over it and still get the message.

Not too many emails

Do not overstuff your subscribers with emails. 1-4 emails every month should be enough or you could tailor the frequency depending on the relationship with your subscribers. Over-sending emails turns out to be a bother and nuisance to the recipients and they may end up redirecting your emails to spam and at that point you will have lost them for good.

Timing is everything

Bad timing could also be the reason no one ever reads your emails. Study your audience carefully and determine the time that they are likely to check their inbox. This will help increase your open rates.

When you emails end up unread, it is because there is something that you are not doing right. Take some time, re-evaluate your strategy and then make the necessary changes.