Why You Need Mobile Email Optimization

Today, a lot of people more than ever before are reading blogs and checking their emails through their Smartphones, Tablets and other mobile devices. Studies indicate that 74 percent of people using Smartphones are checking emails via their devices and it is a very significant statistic. In case an email marketing campaign or email optins haven’t been optimized for Tablets, Smartphones and other mobile devices chances are you are missing out on over 75 percent of all potential leads.

To see your click through rates and conversions going up it is important to have easy to read emails through out all mobile devices. You need potential leads to perfectly interact with your messages, whether relayed via a free email marketing platform or not as well as ensuring they do not unsubscribe or delete any of your precious emails.

Email marketing is very effective

Email marketing is an effective method of telling people about the product or service that your business is offering. It works when you send an email message describing your business and products to a group of people. This email can also contain aspects such as requests for business partnerships or solicitation for donations or sales. Email marketing has a number of advantages.

One of this is that it helps your business to foster loyalty among your clients as well as promoting the recognition of your brand. Moreover, through email marketing you are able to stay in touch with your customers on an almost day to day basis.

Reduce the file size of the images in your marketing email

In mobile email marketing, it is very crucial that the images download very fast. A single second delay in downloads results in a 7 percent loss in customer conversion. Thus, it literally pays to make your images smaller. You can use software such as FastStone Photo Resizer to make your images up to 80 percent smaller without ruining their quality. This will improve the download speeds of the images in your emails and will help you to convert customers as well.

Size your images to fit on a standard mobile phone

When a customer downloads an image in your marketing email and it does not fit exactly in their mobile phone screen, it is very annoying. They will move on to another email very fast and your business will in turn lose a potential customer immediately. Thus, it is important to resize the images in your marketing emails. You can do this by altering the style proportion of your email in the HTML editor. Set it to be defined by the proportion of the screen and not by its pixels.

You can adjust the setting so that the width of the image takes up approximately 80 percent of the width of the screen it is being observed with. Having done this, you can adjust the height and set it to automatic. Thus, it will automatically fit the height of the mobile device it is being watched on.