Email marketing is one of the best marketing strategies out there. As such, it has been employed by many online marketers out there. However, you have to have the right email marketing skills in order to achieve the most out of your email marketing campaign out there, whether you are into free email marketing or not. One such technique involves following up new customers. Here are a number of ideas on following up new potential customers and convincing them to return.
First, you have to be aware of the fact that emails are quite unsettling when sent to a stranger. The first impression that your customer gets once they receive your email is that you are just another scammer out there and your content will be treated as spam. The real gamble lies in convincing such customers that you are not a scammer and that your emails are not a bunch of spam. Another thing is that people are not really concerned about your business. The subtlety required in convincing a potential client that you are genuine is the thing that differentiates between a competent email marketer and an amateur one.
Real and catchy
Therefore, you need to monitor the movement of your subjects. Instead of repeating the same message, you are advised to elaborate on your point. In order to ensure the potential customers give you the much-desired attention you want, twist your titles in a nifty way to make them real and catchy. For instance, if you had told them about some software that helps them sort out their emails in an easier and more convenient way, you may pop up – “Get Your Emails Sorted in a Jiffy!” If they truly had a problem sorting their emails, the headline will be a real spot-on hit. They will give you a chance and do all the verification they need to substantiate you are genuine.
Put yourself in the shoes of the potential lead
Think about the potential customers through the message you are about to send them and if you think it will resonate with them once they have received it from a business person such as yourself. In case you think it’s not a message resonating well with yourself, rethink sending it to your precious leads. Remember the audience should influence the content type you should be sending out as well as dictating the timing and frequency of the email follow-up. A good example is a target audience chiefly of Muslims; reaching them on a Friday might never work.
Using diverse channels is very important. This means you must be aware of your audience and where they can be found; remember the first guess you made about them might have been the wrong one. Emails, leaflets, notes, phone calls, social networking sites and such are wonderful ways of following up potential customers. Avoid sticking to a single technique.
Finally, you need to space your mails to avoid sounding too nagging. Sounding like a pestering bother will undo all the progress you may have made.