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5 Reasons Your Emails Have Refused to Get You the Results You Need

Having an email campaign is usually very important when it comes to promoting a business product to as many people as possible. However when it comes to spending and writing quality content, returns may seem to be very small as the open rates just do not show progress. There are usually a number of reasons that make potential clients pass your emails and go to others, whether you made the most of free email marketing or not.

The subject line on email is boring

This literally means that the title of the email is not enticing enough or captivating. To make email marketing successful, ensure that it does not sound too promotional and salesy in the process. Terms like “free”, “$$$” should be avoided at all costs, as they always seem like spam.

Also, rather than sell the steak simply stick with the sizzle, a rule that is very clear for those who write ad copies. To ensure that you are writing or coming up with an email that sells itself, you must avoid a number of things, for instance focusing on the service or product’s features such as how the product looks like, its shiny attributes or how a button or dongle works.

Impersonal email address

Email marketing emails should be seen as human by the email address being used. This literally means that instead of using the businesses name only you might want to use the writers name together with the business name. This usually helps to let the person reading the email know that it was written by someone and not an email response created by the business.

The subject line doesn’t talk of something specific

When it comes to the subject line of an email, talking about the uniqueness of the business is a must. The email marketing subject should centre on specific uniqueness of the email product being promoted and what it offers.

Emails sent at the wrong time

Basically the most common mistake done with email marketing is sending the emails to the recipient’s inbox at the wrong time. Many tend to send emails Monday or Tuesday, however this should not be done as people are usually swamped with work. It is better to send emails in the afternoons when the week is ending, as people are generally bored and the opening rates are highest then.

Long subject line

People generally are bored very quickly with emails, and thus when an email tends to be too long they move on to the next thing. Using a short email subject line that is catchy is Key to get the opening rates for the business. Personalization of an email address and enticing preview of the first lines, together with a short catchy subject line is vital for any successful email marketing campaign.

An email can also have a number of testimonials, especially if the email is mostly written as an ad copy. Keep changing your testimonials with new ones with every email you submit and avoid sending the same testimonials you have submitted for a decade.

Reasons Why Nobody is Opening Your Emails Hurting Your Conversation Rate

You’ve spent your valuable time crafting emails only for them to end up unread. This is quite a frustrating experience and you’d want to change it against all odds. So, to make your email marketing campaign a success, you’d first have to understand why it fails.

Customize content

No one will open an email if it is not of any relevance to them. You have to know your audience and what they want so as to be relevant while clearly knowing that no one will be concerned with your emails if they lack customization. Rates have been dropping among email marketers, even those using free email marketing platforms and the reason this is happening is because leads want and desire customized content. People are not ready to labour through total junk that is so bad, whether intended for them or not. Essentially, it is important to at least know something about your leads or audience and what they are really want.

Responsive emails for mobile

Three years ago or so you could have been forgiven for not optimizing email marketing for mobile but not today. In 2013 alone, more than 50 percent of all emails read and opened were opened through mobile devices, a trend that is rising on a daily basis. Your website, emails and newsletters have to respond to this critical change otherwise your leads will continue plummeting.   A large part of the population today uses mobile phones to read their emails. If your newsletters are not optimized for small screens like that of Smartphones and Tablets, chances are that you are missing out on a large part of your audience.

Email subject

The subject of your email is enough to make a person decide whether he should read your email or not. If the subject line is not enticing enough, they will just skip over to the next email. The subject needs to be interesting but it should at the same time not sound like a pitch for sales. Be specific and unique to your business and if you can get personal, it is even better.

Format congestion

This is a great turn off for email recipients. A complex email will often go unread. So make yours easy to absorb such that readers can quickly scan over it and still get the message.

Not too many emails

Do not overstuff your subscribers with emails. 1-4 emails every month should be enough or you could tailor the frequency depending on the relationship with your subscribers. Over-sending emails turns out to be a bother and nuisance to the recipients and they may end up redirecting your emails to spam and at that point you will have lost them for good.

Timing is everything

Bad timing could also be the reason no one ever reads your emails. Study your audience carefully and determine the time that they are likely to check their inbox. This will help increase your open rates.

When you emails end up unread, it is because there is something that you are not doing right. Take some time, re-evaluate your strategy and then make the necessary changes.