Tag Archives for " email campaign "

Here is to Effective Email Marketing

Email marketing can be extremely cost effective, but as with any other form of marketing you must target the right audience. Unsolicited email commonly known as SPAM is illegal, but according to the New York Times it accounts for 94 percent of all emails sent. People are easily annoyed by unsolicited email which is irrelevant to them and it is likely that they will delete any email which falls into this category without a second thought.

A successful email campaign will focus on people who have already expressed an interest in your brand or content. If your organization keeps a large database of fans, it may be worth breaking them down into groups so that you can target more effectively, with free email marketing or not. For example, securing a donation from somebody who has had direct help from your organization may take a different approach from somebody who has expressed a passing interest in supporting you.

Opting in-out

As already mentioned, it is usually illegal to send unsolicited email. It means unless somebody has opted to receive email from you, they cannot be added to your mailing list.

Once you have a person’s consent, it is legal to send them newsletters. However, you must provide them with the option to opt in-out. Failing to do this can land you in hot water with the authorities. Use an experienced email service provider agency if in any doubt!

Build your mailing list

One of the most difficult parts of an email marketing campaign is convincing people to subscribe. Your website is an obvious place to start. If you don’t already have an email newsletter registration form, make it a priority to have one up and running as soon as possible. It’s a good idea to highlight the benefits of registering for your visitors. Be careful not to ask for too much information-name and email address are usually enough.

If you offer any other registration services on your site, adding an email newsletter tick-box is another good way to pick up subscribers. This provides visitors who are signing up to receive other services the additional option to be added to your email newsletter list.

Adding value

Your email newsletter must provide value to your subscribers. They must find it interesting and relevant. Your subscribers will want to scan quickly through your newsletter to find something interesting. A good way to manage this is providing the heading and first paragraph of several articles along with a ‘read more’ link which takes readers directly to the full article on your website. This not only helps your readers to skip straight to the content that interests them, but also enables you to gather statistics on which articles are most popular.

The right email marketing system will enable you to set up messages which are customized with your subscribers’ details. “Dear Cameron” is a much more effective way to get a person’s attention than “Dear Subscriber”.

Getting Something Back

As well as providing value to your readers, your newsletter must provide some benefit to you as an organization. Before you begin putting together content, take time to think about the aims of your newsletter. What do you want people to think when they read it? What action(s) do you want them to perform as a result?


Statistics are, without doubt, the single most vital piece of this jigsaw. A good set of statistics will enable you to measure success and adjust campaigns for the future.

Once your email has found its way to your subscribers, the email marketing service provider will help you to track the number of subscribers who have read your newsletter and links clicked.

5 Reasons Your Emails Have Refused to Get You the Results You Need

Having an email campaign is usually very important when it comes to promoting a business product to as many people as possible. However when it comes to spending and writing quality content, returns may seem to be very small as the open rates just do not show progress. There are usually a number of reasons that make potential clients pass your emails and go to others, whether you made the most of free email marketing or not.

The subject line on email is boring

This literally means that the title of the email is not enticing enough or captivating. To make email marketing successful, ensure that it does not sound too promotional and salesy in the process. Terms like “free”, “$$$” should be avoided at all costs, as they always seem like spam.

Also, rather than sell the steak simply stick with the sizzle, a rule that is very clear for those who write ad copies. To ensure that you are writing or coming up with an email that sells itself, you must avoid a number of things, for instance focusing on the service or product’s features such as how the product looks like, its shiny attributes or how a button or dongle works.

Impersonal email address

Email marketing emails should be seen as human by the email address being used. This literally means that instead of using the businesses name only you might want to use the writers name together with the business name. This usually helps to let the person reading the email know that it was written by someone and not an email response created by the business.

The subject line doesn’t talk of something specific

When it comes to the subject line of an email, talking about the uniqueness of the business is a must. The email marketing subject should centre on specific uniqueness of the email product being promoted and what it offers.

Emails sent at the wrong time

Basically the most common mistake done with email marketing is sending the emails to the recipient’s inbox at the wrong time. Many tend to send emails Monday or Tuesday, however this should not be done as people are usually swamped with work. It is better to send emails in the afternoons when the week is ending, as people are generally bored and the opening rates are highest then.

Long subject line

People generally are bored very quickly with emails, and thus when an email tends to be too long they move on to the next thing. Using a short email subject line that is catchy is Key to get the opening rates for the business. Personalization of an email address and enticing preview of the first lines, together with a short catchy subject line is vital for any successful email marketing campaign.

An email can also have a number of testimonials, especially if the email is mostly written as an ad copy. Keep changing your testimonials with new ones with every email you submit and avoid sending the same testimonials you have submitted for a decade.