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Why Email Marketing is Critical for Small Businesses

It is clear to everyone, small business owners included, that over 90 percent of users are making use of emails daily. It is also well known mobile email users are over 900 million today, showing without a shadow of doubt email marketing strategies will be around for along time, especially for all kinds of small and medium businesses out there.

Email marketing is effective

It is also true the expectations of customers are going up and small businesses must come up with email marketing strategies that work. Today, while email marketing is a very effective way of engaging customers, just a third or so of small companies and small businesses are into email marketing to reach their prospects, engage customers and catch more leads. Whether small businesses are really into free email marketing or not, email marketing is critical and there are email marketing service providers who are helping with these.

Email marketing turns subscribers into customers. This kind of marketing, especially to small businesses is easy, affordable and very effective particularly when it comes to transacting business online. For instance, email marketing helps to build relationships with customers, subscribers as well as prospects in the course of personalized appropriate email communication.

Great in affiliate marketing

Email marketing plays a significant role in affiliate marketing among small businesses helping to make a lot of money online. Small business operators through email marketing promote their products online helping them to improve their impact on the approach on its chosen market. This approach gives small business operators a chance to reach out directly to interested consumers through email marketing than taking a less accurate broad-brush approach.

Links in emails

As a point of fact, email marketing has enabled small business operators to allow convenient placement of important links on products as well as services. Therefore, this kind of strategy helps small business operators to grab the reader’s attention in order to boost revenue for the company. Updating email list is faster to allow easy management of the inbox in the area of comments, feedback as well as queries. This kind of operation clearly indicates email marketing campaigns are the future of small businesses.

Quick communication

One of the quickest forms of communication, which enables customers to acquire immediate information as well as allow instant access to their replies and queries, is email marketing perfectly done. By means of email marketing, the responses towards the marketing campaigns take a maximum of three days as compared to the speed of direct mail campaigns, which can take up to twelve days for a response.

Email marketing provides important data by means of small businesses to the targeted audiences. In this operation, data provided by email marketing include, open rates, clicked links as well as conversion details. In addition, it provides special tools, which help to measure accuracy as well as analyzing the responses of the email campaign.

Email marketing is just like a new technology and offers tremendous opportunities to small business operators at least to create a niche of their own.



Email Marketing-Tips for Resending Emails to Non-openers

Email marketing is an invaluable tool in getting the message across to individuals on your mailing list. When the email has been conveyed successfully to the recipient, there are those that open while others choose to ignore. For the group that never opened the email, you can try resending them the exact email, whether you are using free email marketing or not. Resending emails to non-openers can be a good option for re-engaging with subscribers on your mailing list but sometimes this may go haywire, especially with individuals who love their privacy and don’t like to be bothered.

However, the sure-fire tips for resending emails to non-openers go a long way into ensuring you have succeeded in resending an unopened email to subscribers on your mailing list.

Checking delivery framework

Changing your entire mail and then resending it is vital. You should first of all do a thorough check on the email’s delivery framework. Key areas to look at are the algorithms and the ISP. If you are certain everything is fine and dandy, you might proceed to do a number of things.

Change subject line

You will need to make the subject matter look different to give the perception of a new mail to the reader. Apart from tweaking the subject with a couple of words such as “last chance” and “reminder” that gives that level of urgency you are looking for you can definitely come up with a novel subject line very different from the one you were using before. A tweaked subject line lets the recipient of the email to know that it was not sent to him or her by mistake.

The recipient knows that the email is important and that is why you resent it to ensure they missed out on nothing. However, remember that resending should only be done on very vital email campaigns.

Trying changing resending time

You will need to do some research regarding the best time to send the communication. Some prefer early in the mornings on weekdays whereas industries would prefer a weekend campaign when they are free. Timing is everything and you need to pay attention to your audience. For instance, you cannot send to an audience mostly made up of Christians on Sundays when they are mostly at church or engulfed in church related issues throughout the day.

Changing snippet text

The snippet tool gives the reader a short preview of what to expect. This means the snippets have to be made as attractive as possible to develop interest from the recipient.

Behavioural profiling

Profile the behaviour of your mail subscribers and group them based on their behaviours. This way you will get a clearer picture of who opens and who doesn’t. Finally supplement promotion with information.

Send from a recognized email address

When sending to your subscribers; use an email address and a name that they know or familiar with. It is important to personalize the email as well.

Keep test-running an array of test such as the A/B split test for determining effective subject lines. CTA placement and litmus test are important before launching an email marketing campaign.

Email Marketing-What Makes Subscribers to Unsubscribe?

Email marketing is one of the most popular and most effective ways of growing your business. It is also the best way of cultivating the best relationship with your subscribers, leads and audience who have decided to opt-in in your mailing list. You definitely want to maintain your subscribers and to ensure you are always marketing to them all the time when you have something to promote to them and perhaps to provide them with an occasional newsletter. However, there are things that make subscribers to desire to leave your mailing list.

Certain steps need be followed very carefully otherwise subscribers will click unsubscribe. Here are a number of common email marketing mistakes you should know and perhaps do right, whether you are into free email marketing or not.

Dispatching too many emails

Sending too many emails is the most common reason behind your mail list unsubscribing. There should be a proper limit in the number of emails sent because too many emails on the same subject or uninteresting subjects will irritate your subscribers. Similarly, too much or too little promotion can make compel them to leave. Some marketers send emails every day and others feel they should not send often. To be on the safe side, there must be an equal balance between too much and two often depending on your business and offer to the customers.


Ensure the same email id or sender’s name is used throughout your emails to your customers to avert confusion. Always send some email templates so that your brand can remain consistent within your mailing subject. Trust in online email marketing is very important especially in bringing customers up to speed and boosting the engagement rate.

Poor or confusing subject lines

Generally marketers emphasize on content but neglect the crucial subject line, which is very vital. This is because customers open mails depending on the subject. Subject line gives the reader a reason to keep reading or open the email and follow the message it contains. So if the subject line is missing or way too poor, then everything inside the mail is wasted.

Call to actions

Make sure that you have incorporated your call to action several times in your email because many customers skim through emails. It has an unconscious effect of compelling subscribers to do something, especially if they have opened the email.

Not verifying before hitting send

Ensure emails are read through, proofread and revised before you send them to your desired customers. Also make sure your email is readable within the common email platforms spread across the internet and beyond such as Outlook, Gmail, Hotmail, Yahoo! Also make sure it is attractive and useful.

Your content is repetitive or boring

Some email marketers send emails to their customers repetitively to grab their attention. Instead of grabbing their attention, it ends up compelling the customers to unsubscribe.

Your emails aren’t relevant

This is a very common cause behind unsubscribing. Customer usually search for the unsubscribing link if they realise the information is very irrelevant.

Avoid using no-reply emails

Before some customers unsubscribed they first try to reply with their concerns. Give them a chance by having an email that they can reply to immediately.