Email Marketing-Tips for Resending Emails to Non-openers

Email marketing is an invaluable tool in getting the message across to individuals on your mailing list. When the email has been conveyed successfully to the recipient, there are those that open while others choose to ignore. For the group that never opened the email, you can try resending them the exact email, whether you are using free email marketing or not. Resending emails to non-openers can be a good option for re-engaging with subscribers on your mailing list but sometimes this may go haywire, especially with individuals who love their privacy and don’t like to be bothered.

However, the sure-fire tips for resending emails to non-openers go a long way into ensuring you have succeeded in resending an unopened email to subscribers on your mailing list.

Checking delivery framework

Changing your entire mail and then resending it is vital. You should first of all do a thorough check on the email’s delivery framework. Key areas to look at are the algorithms and the ISP. If you are certain everything is fine and dandy, you might proceed to do a number of things.

Change subject line

You will need to make the subject matter look different to give the perception of a new mail to the reader. Apart from tweaking the subject with a couple of words such as “last chance” and “reminder” that gives that level of urgency you are looking for you can definitely come up with a novel subject line very different from the one you were using before. A tweaked subject line lets the recipient of the email to know that it was not sent to him or her by mistake.

The recipient knows that the email is important and that is why you resent it to ensure they missed out on nothing. However, remember that resending should only be done on very vital email campaigns.

Trying changing resending time

You will need to do some research regarding the best time to send the communication. Some prefer early in the mornings on weekdays whereas industries would prefer a weekend campaign when they are free. Timing is everything and you need to pay attention to your audience. For instance, you cannot send to an audience mostly made up of Christians on Sundays when they are mostly at church or engulfed in church related issues throughout the day.

Changing snippet text

The snippet tool gives the reader a short preview of what to expect. This means the snippets have to be made as attractive as possible to develop interest from the recipient.

Behavioural profiling

Profile the behaviour of your mail subscribers and group them based on their behaviours. This way you will get a clearer picture of who opens and who doesn’t. Finally supplement promotion with information.

Send from a recognized email address

When sending to your subscribers; use an email address and a name that they know or familiar with. It is important to personalize the email as well.

Keep test-running an array of test such as the A/B split test for determining effective subject lines. CTA placement and litmus test are important before launching an email marketing campaign.