Tag Archives for " email marketing strategies "

Why Email Marketing is Critical for Small Businesses

It is clear to everyone, small business owners included, that over 90 percent of users are making use of emails daily. It is also well known mobile email users are over 900 million today, showing without a shadow of doubt email marketing strategies will be around for along time, especially for all kinds of small and medium businesses out there.

Email marketing is effective

It is also true the expectations of customers are going up and small businesses must come up with email marketing strategies that work. Today, while email marketing is a very effective way of engaging customers, just a third or so of small companies and small businesses are into email marketing to reach their prospects, engage customers and catch more leads. Whether small businesses are really into free email marketing or not, email marketing is critical and there are email marketing service providers who are helping with these.

Email marketing turns subscribers into customers. This kind of marketing, especially to small businesses is easy, affordable and very effective particularly when it comes to transacting business online. For instance, email marketing helps to build relationships with customers, subscribers as well as prospects in the course of personalized appropriate email communication.

Great in affiliate marketing

Email marketing plays a significant role in affiliate marketing among small businesses helping to make a lot of money online. Small business operators through email marketing promote their products online helping them to improve their impact on the approach on its chosen market. This approach gives small business operators a chance to reach out directly to interested consumers through email marketing than taking a less accurate broad-brush approach.

Links in emails

As a point of fact, email marketing has enabled small business operators to allow convenient placement of important links on products as well as services. Therefore, this kind of strategy helps small business operators to grab the reader’s attention in order to boost revenue for the company. Updating email list is faster to allow easy management of the inbox in the area of comments, feedback as well as queries. This kind of operation clearly indicates email marketing campaigns are the future of small businesses.

Quick communication

One of the quickest forms of communication, which enables customers to acquire immediate information as well as allow instant access to their replies and queries, is email marketing perfectly done. By means of email marketing, the responses towards the marketing campaigns take a maximum of three days as compared to the speed of direct mail campaigns, which can take up to twelve days for a response.

Email marketing provides important data by means of small businesses to the targeted audiences. In this operation, data provided by email marketing include, open rates, clicked links as well as conversion details. In addition, it provides special tools, which help to measure accuracy as well as analyzing the responses of the email campaign.

Email marketing is just like a new technology and offers tremendous opportunities to small business operators at least to create a niche of their own.

 

 

Ways of Boosting Email Marketing Strategy

Have you been experiencing a lot of email marketing problems? If yes, then it is a high time you developed email marketing strategies that work for you no matter what you are engaged in. This strategy can consist of many elements, but ideally, it should aim to meet the expectations and the needs of the target audience, whether you are using free email marketing service or not. For instance, this can be a short follow up sequence to convince the people to buy the product that they have looked at on a website or blog. Here are a number of key aspects of email marketing strategies that can boost your business.

Make the most of newsletters

If you are thinking of creating a successful email marketing strategy with your subscribers, using newsletters should be an obvious solution. This should be weekly or monthly although it is very clear that recreating them weekly should be able to yield better results. Make use of your blog content to create a useful, valuable newsletter without creating a new piece of information. You can use this to promote your own blog posts or blogs that contribute to other industry publications.

Use individual emails to promote your posts effectively

Another good way is to promote your individual posts in your emails as you publish them. Many email service providers have a service called RSS that can be used to create a template every time you want to publish a new blog and comes very handy when you need it. This feature principally helps you in promoting a new blog post so that you can update your audience automatically.

Make the most of older posts as lead magnets

Apart from updating your subscriber, blog posts can also help you to capture them as well. You can do this by finding some of your most popular posts and use them as lead magnets. If you have over 300 online marketing tools for instance, it would be difficult for subscribers to dig through the archives to find them. You can use this as bait by saying that “subscribe and receive a free 300+ online marketing tools recommended by experts” and the result will be perfect.

Use lead magnets in older posts to also recruit more subscribers

You can use lead magnets in popular blog posts so as to attract subscribers. For example, if you have content talking about how to do something you can place an option in the middle of your posts that says “download our content to get free ways that you can apply to make your business prosper” and you will surely see a lot of subscription because people love free things, offline or online. This is just a small addition that will go a long way in boosting your email subscribers.

Email marketing strategy will be more effective when you build it on trust and using above and many other methods. As you do this, you will be more guaranteed that your effort will generate a long stream of income for you.