Have you been experiencing a lot of email marketing problems? If yes, then it is a high time you developed email marketing strategies that work for you no matter what you are engaged in. This strategy can consist of many elements, but ideally, it should aim to meet the expectations and the needs of the target audience, whether you are using free email marketing service or not. For instance, this can be a short follow up sequence to convince the people to buy the product that they have looked at on a website or blog. Here are a number of key aspects of email marketing strategies that can boost your business.
Make the most of newsletters
If you are thinking of creating a successful email marketing strategy with your subscribers, using newsletters should be an obvious solution. This should be weekly or monthly although it is very clear that recreating them weekly should be able to yield better results. Make use of your blog content to create a useful, valuable newsletter without creating a new piece of information. You can use this to promote your own blog posts or blogs that contribute to other industry publications.
Use individual emails to promote your posts effectively
Another good way is to promote your individual posts in your emails as you publish them. Many email service providers have a service called RSS that can be used to create a template every time you want to publish a new blog and comes very handy when you need it. This feature principally helps you in promoting a new blog post so that you can update your audience automatically.
Make the most of older posts as lead magnets
Apart from updating your subscriber, blog posts can also help you to capture them as well. You can do this by finding some of your most popular posts and use them as lead magnets. If you have over 300 online marketing tools for instance, it would be difficult for subscribers to dig through the archives to find them. You can use this as bait by saying that “subscribe and receive a free 300+ online marketing tools recommended by experts” and the result will be perfect.
Use lead magnets in older posts to also recruit more subscribers
You can use lead magnets in popular blog posts so as to attract subscribers. For example, if you have content talking about how to do something you can place an option in the middle of your posts that says “download our content to get free ways that you can apply to make your business prosper” and you will surely see a lot of subscription because people love free things, offline or online. This is just a small addition that will go a long way in boosting your email subscribers.
Email marketing strategy will be more effective when you build it on trust and using above and many other methods. As you do this, you will be more guaranteed that your effort will generate a long stream of income for you.