How to Follow Up With New Customers and Convince Them to Return

Email marketing is one of the best marketing strategies out there. As such, it has been employed by many online marketers out there. However, you have to have the right email marketing skills in order to achieve the most out of your email marketing campaign out there, whether you are into free email marketing or not. One such technique involves following up new customers. Here are a number of ideas on following up new potential customers and convincing them to return.

Convince them

First, you have to be aware of the fact that emails are quite unsettling when sent to a stranger. The first impression that your customer gets once they receive your email is that you are just another scammer out there and your content will be treated as spam. The real gamble lies in convincing such customers that you are not a scammer and that your emails are not a bunch of spam. Another thing is that people are not really concerned about your business. The subtlety required in convincing a potential client that you are genuine is the thing that differentiates between a competent email marketer and an amateur one.

Real and catchy

Therefore, you need to monitor the movement of your subjects. Instead of repeating the same message, you are advised to elaborate on your point. In order to ensure the potential customers give you the much-desired attention you want, twist your titles in a nifty way to make them real and catchy. For instance, if you had told them about some software that helps them sort out their emails in an easier and more convenient way, you may pop up – “Get Your Emails Sorted in a Jiffy!” If they truly had a problem sorting their emails, the headline will be a real spot-on hit. They will give you a chance and do all the verification they need to substantiate you are genuine.

Put yourself in the shoes of the potential lead

Think about the potential customers through the message you are about to send them and if you think it will resonate with them once they have received it from a business person such as yourself. In case you think it’s not a message resonating well with yourself, rethink sending it to your precious leads. Remember the audience should influence the content type you should be sending out as well as dictating the timing and frequency of the email follow-up. A good example is a target audience chiefly of Muslims; reaching them on a Friday might never work.

Diverse channels

Using diverse channels is very important. This means you must be aware of your audience and where they can be found; remember the first guess you made about them might have been the wrong one. Emails, leaflets, notes, phone calls, social networking sites and such are wonderful ways of following up potential customers. Avoid sticking to a single technique.

Finally, you need to space your mails to avoid sounding too nagging. Sounding like a pestering bother will undo all the progress you may have made.

How to Come Up with an Email Marketing Plan

One way to build a loyal following is by building an email list. This not only allows you to keep in touch with your customers or website visitors, it also builds trust with them so that they will be more likely to purchase products and services that you have to offer. But if you are just getting started you might wonder how to come up with an email marketing plan that is effective even with all kinds of free email marketing methods out there.

Choose a quality email marketing service provider first

For many people email marketing seems intimidating, but it doesn’t have to be. There are some really good email marketing tools accessible to you right away that will allow you to capture leads, set up an email series to send to your subscribers, measure success of the email marketing process with tangible actionable data and much more. Once you find one email marketing service provider that suits you, such as Email Mojo, you are ready to put together your email marketing plan.

Think about auto-responders

When going after subscribers for your list, your initial goal should be to build a relationship with them. This is where a series of auto-responders come in handy. Auto-responders are simply a series of emails that are preloaded and go out to your readers automatically, and in a specific order.

Effective auto-responders are written in a way to build trust with your readers. Your goal might be to drive more traffic to your website, to a local business or to an online product that you are selling. The more value you offer in your emails, the better chance you will make the sale.

Send the right message

Sending the right message in your emails is very important and you are better off taking time to compose your messages and ensuring whatever message your subscribers will be getting will add value to them. You can put yourself in their shoes and know whether you would open the message or do what it requests or demands you to. If you do not like it, chances are your subscribers will detest it and you will end up ruining a great opportunity all due to an email marketing plan badly formulated.

A good example would be if you own a website that promotes weight loss products. Your email series may start with weight loss advice, healthy recipes or anything else that your readers will find useful. Eventually the emails in your series might mention a weight loss product that you highly recommend, and since you have already built a relationship with your subscribers, they are more likely to value your opinion and buy from you.

If you are comfortable with your writing skills you can create your own auto-responder emails. However, if you would prefer not to write them, then this is something that you could easily outsource to a freelance writer. Either way, email marketing is a great way to not only build a list of loyal followers, but lifelong customers as well!

How to Avoid Annoying Your Email Marketing Subscribers with Email Campaigns

Having a plan for an email marketing campaign in place helps put you and your email recipient on a similar page. They will comprehend what they are going to benefit from you and what they are not. Having a plan right from the start permits you to set expectations for your customers and what they are signing up for.

To help you get your plan started, here are a couple of easy steps that will resonate with your email marketing client base and will help you to avoid annoying them with all you email campaigns, especially if you are into free email marketing.

Know your email subscribers very well

You must understand who your subscribers are and what they are searching. Ensure your message is segmented by traits that reveal what each intended audience is looking for. A close study of every subscriber is the best method to gather significant data that will help you send just what they are seeking.

Recognize your goals

Once you find out who you are talking to, delineate the overarching goal of your email campaign and the targets you want to reach, bearing in mind you may have numerous goals to accomplish through your email marketing escapades.

Identify your email frequency

It is important not to force a certain email marketing frequency on your readers. It is better to allow them to inform you how frequently they would like to get emails from you.

Finding out your optimal frequency is necessary to your continuing email success. You do not want to interact infrequently, but if you send too frequently to your subscribers, they will get overloaded with your emails and may opt-out or, even worse, mark you as a spammer.

Set up a timeline

You must have detailed steps, gradually, and make your daily work manageable to hit your targets. Make a monthly content calendar for the subsequent 12 months and make end goals for every week before distribution. Your timeline and methods will differ depending on your niche, kind of email content and calendar.

Measure email marketing success

It is important the impact of your email marketing be measured, whether it is good or bad so that you can know whether annoying your subscribers is catastrophic. This will come in handy when it comes to transforming the situation and turning the tables around. Measure your email unsubscribe rate and weight it against the extra conversions created. In case there are so many people leaving your list something is not going on right and you need to deal with it.

Resend less

If you have to resend your email, it is important that only the most vital campaigns are resent. You might end up annoying your subscribers further if you keep on resending just to make sure they got the message. Resending all your emails simply trains subscribers to always ignore all your emails

Email has evolved as a critical and assessable email marketing method. There are many issues email marketing confronts. It is not seen or treated as a tactical discipline yet it should be.

Here is to Effective Email Marketing

Email marketing can be extremely cost effective, but as with any other form of marketing you must target the right audience. Unsolicited email commonly known as SPAM is illegal, but according to the New York Times it accounts for 94 percent of all emails sent. People are easily annoyed by unsolicited email which is irrelevant to them and it is likely that they will delete any email which falls into this category without a second thought.

A successful email campaign will focus on people who have already expressed an interest in your brand or content. If your organization keeps a large database of fans, it may be worth breaking them down into groups so that you can target more effectively, with free email marketing or not. For example, securing a donation from somebody who has had direct help from your organization may take a different approach from somebody who has expressed a passing interest in supporting you.

Opting in-out

As already mentioned, it is usually illegal to send unsolicited email. It means unless somebody has opted to receive email from you, they cannot be added to your mailing list.

Once you have a person’s consent, it is legal to send them newsletters. However, you must provide them with the option to opt in-out. Failing to do this can land you in hot water with the authorities. Use an experienced email service provider agency if in any doubt!

Build your mailing list

One of the most difficult parts of an email marketing campaign is convincing people to subscribe. Your website is an obvious place to start. If you don’t already have an email newsletter registration form, make it a priority to have one up and running as soon as possible. It’s a good idea to highlight the benefits of registering for your visitors. Be careful not to ask for too much information-name and email address are usually enough.

If you offer any other registration services on your site, adding an email newsletter tick-box is another good way to pick up subscribers. This provides visitors who are signing up to receive other services the additional option to be added to your email newsletter list.

Adding value

Your email newsletter must provide value to your subscribers. They must find it interesting and relevant. Your subscribers will want to scan quickly through your newsletter to find something interesting. A good way to manage this is providing the heading and first paragraph of several articles along with a ‘read more’ link which takes readers directly to the full article on your website. This not only helps your readers to skip straight to the content that interests them, but also enables you to gather statistics on which articles are most popular.

The right email marketing system will enable you to set up messages which are customized with your subscribers’ details. “Dear Cameron” is a much more effective way to get a person’s attention than “Dear Subscriber”.

Getting Something Back

As well as providing value to your readers, your newsletter must provide some benefit to you as an organization. Before you begin putting together content, take time to think about the aims of your newsletter. What do you want people to think when they read it? What action(s) do you want them to perform as a result?


Statistics are, without doubt, the single most vital piece of this jigsaw. A good set of statistics will enable you to measure success and adjust campaigns for the future.

Once your email has found its way to your subscribers, the email marketing service provider will help you to track the number of subscribers who have read your newsletter and links clicked.

Why Marketers Need to Continue Sending Emails

After every holiday it is common for people to clean their email inboxes. However, a lot of people keep asking themselves why marketers are always sending them a lot of emails of all kinds sometimes more than twice a day. The simple explanation is that email marketing works! Emails have stood firm as the most effective method of acquiring new customers today than social media. Emails are 40 times effective than Twitter and Facebook combined when it comes to acquiring new customers.

This is essentially because consumers in the UK and North America are still using emails daily. Also, the rate of purchases promoted by emails is still three times better than that Facebook, Twitter and the entire social media networks with the order value on average also 17% higher than that of social media.

This is not to say people should be bombarded with tedious junk mail. It is also important to indicate investment in social networks, mobile app messaging and instant messaging is very important for the modern marketer who wants to utilize any platform available. However, those marketers who are thinking about shifting their marketing budgets from email marketing need to think again because an inbox whose power has been harnessed is very important.

The click is important but the final destination critical

If you are a marketer obsessed with your email marketing and email visuals, copy or even the subject line, it is imperative to ensure you are not forgetting the important thing in all this; destination where a click of the email will be taking the contact. The email will be the first part in the entire consumer decision process. The email is essentially a process of interaction with products or brands and it is the prerogative of the marketers to make sure they know where the email will be sending the contact.

For example, it does not make sense to invest time and money on emails only to take a user to a generic or substandard home page. Rather, an email that takes a customer to a landing page customized for that purposes by sending him or her right onto the offer or item in the email will raise conversion exponentially, even by over 25 percent.

It is also important to remember out of all marketing emails sent 45 percent of them are opened in mobile devices. A lot of marketers do not really optimize these vital landing pages as they should. In case you think it is not a huge deal, remember Google has found out that out of all mobile site users 61 percent will not return to one they were unable to access with about 40 percent turning towards a competitor.

Sharing the information

Those small businesses who view each email as the perfect opportunity of learning about a consumer are poised to raise their total sales percentage without increasing email campaigns. The idea is all about capturing data and ensuring the learning objectives that come with every campaign have been defined before sharing them with the group mandated with marketing as well as the entire company. If something is not working, it is the prerogative of the entire email marketing team to know why.

Relevancy-personalizing every message

With the social media and other platforms competing with emails, it pays to be as personal as possible. It has also been found that the most effective emails are those personalized or customized to a specific clientele. This is why it pays to build a targeting engine that ensures your email marketing campaigns reach the right people. For instance, a retailer of home goods reported a ten times boost in response rates after adopting a personalized method of sending emails founded on catalogue and on-site shopping behaviour of users. You should aim at making your free email marketing campaigns as effective as possible and personalizing emails is a perfect way.

Email marketing-Why not to use Do-not-reply Email Addresses

Email is a two way communication channel. If you want to speak to your subscribers, then you ought to give them an opportunity to speak as well. When you send an email from a do-not-reply address, you are simply telling subscribers that “we just don’t care and if you may, please keep your opinion about us to yourself”.

When it comes to email marketing, your subscribers are your potential customers and there is no justifiable reason why they should be insulted with no-reply addresses, whether you are using free email marketing platforms or not. Here are a couple of reasons why no-reply addresses are hurting you and why you should stop using them now.

Address book

The best way to ensure emails are delivered to subscribers’ inbox is by having them add your email address to their address book. There is no reason why a person would add a no-reply address to their address book. It also means that you could be loosing subscribers to your email list on a daily basis.

Not everyone wants to unsubscribe

Not all recipients look for an unsubscribe link. Some will simply hit reply in an attempt of asking to be unsubscribed from your mailing list and when this isn’t possible, they will report the email as spam and this will hurt your email reputation.

Out-of-office email replies

The main reason why you use no-reply addresses is perhaps to avoid getting out-of-office replies. It can be tedious and time consuming to wade through thousands of replies searching for one with genuine information, but in the long run that genuine reply will give you insight on the subscribers’ opinion of your product or service.

Replies also give you an opportunity to clean up your email list by removing inactive addresses and also update personal information of subscribers.

No-reply address makes you look rude and arrogant

Using a no-reply address sends a negative message to subscribers and it makes you seem out-and-out rude and arrogant. By using a no-reply address, you are telling your subscribers that they ought to listen to you but you don’t want to listen to them. You are also telling them that you don’t care of their opinion and they should shut-up. This is a negative in email marketing and should be stopped.

Legal requirement

Most countries do not allow no-reply addresses and there are rules in place for such practices. You are required to have a working address where people can reply to you in case of inquiries.

It is not easy to deal with thousands of email replies, and that is why you use no-reply addresses. Though this makes your job easier in the short-run, you tend to lose more subscribers in the end. It is easy to lose people’s trust than it is to gain it. Adding a reply address will help you maintain subscribers for longer. If you must use a no-reply address, leave some reply information at the footer of your email otherwise it is best to avoid no-reply addresses at all costs.

Beat Email Fatigue in 2019 This Way

It is normal in the early days of 2019 for friends and acquaintances to ask how they can deal with email fatigue at this time after a very busy Christmas and holiday season while keeping on reengaging subscribers in 2019. There are many things you might want to say but there is a way of going about it.

Offers increase later in the year

If you have noticed, every year your email inbox begin to fill up with all kinds of offers and promotions early in November or there about. This sets you up for a festive time that you will have to purchase gifts and perhaps treat yourself to a number of things you have been craving or desiring since January. However, in January you are in a whole new mode altogether and feel you would like to detox yourself. Every subscriber at this time is ready to pass any offer seeking to sell something.

Real value to grab you

If a brand will surely grab your attention in the early months of 2015 while you are in a detox mode, the email must have real value. This must transcend the usual “act now, limited time, save big, get discount” value but much better that will make you feel inspired, smarter and actually improves your trust and builds the relationship you have with the brand or business sending the email.

Time to show you are the real deal

After a season of spending and being allergic to salesy emails, it is advisable for marketers to show in the early moments of the year that they can be trusted in the long run and are worth your confidence. It is time to share advice and tips related to the service or product although they do not have to be all about your services and products.

The emails sent out should be focused a lot on making your life easier and all the things that tell a subscriber you care about his or her well being. Every email should show your authenticity to your brand as you find ways of offering the audience ways of managing subscription preferences.

The way you handle the email experience at the beginning of the year will mean a lot going forward in the eyes of the subscribers. Some might unsubscribe from a list but it is alright. There are lots of subscribers around and equal emphasis need to be put on attracting as much new subscribers as possible in the same way you are working tirelessly to retain subscribers you already have. You can even make the most of a free email marketing plan at this time as you fight email fatigue in the New Year.

Email Marketing-Tips for Resending Emails to Non-openers

Email marketing is an invaluable tool in getting the message across to individuals on your mailing list. When the email has been conveyed successfully to the recipient, there are those that open while others choose to ignore. For the group that never opened the email, you can try resending them the exact email, whether you are using free email marketing or not. Resending emails to non-openers can be a good option for re-engaging with subscribers on your mailing list but sometimes this may go haywire, especially with individuals who love their privacy and don’t like to be bothered.

However, the sure-fire tips for resending emails to non-openers go a long way into ensuring you have succeeded in resending an unopened email to subscribers on your mailing list.

Checking delivery framework

Changing your entire mail and then resending it is vital. You should first of all do a thorough check on the email’s delivery framework. Key areas to look at are the algorithms and the ISP. If you are certain everything is fine and dandy, you might proceed to do a number of things.

Change subject line

You will need to make the subject matter look different to give the perception of a new mail to the reader. Apart from tweaking the subject with a couple of words such as “last chance” and “reminder” that gives that level of urgency you are looking for you can definitely come up with a novel subject line very different from the one you were using before. A tweaked subject line lets the recipient of the email to know that it was not sent to him or her by mistake.

The recipient knows that the email is important and that is why you resent it to ensure they missed out on nothing. However, remember that resending should only be done on very vital email campaigns.

Trying changing resending time

You will need to do some research regarding the best time to send the communication. Some prefer early in the mornings on weekdays whereas industries would prefer a weekend campaign when they are free. Timing is everything and you need to pay attention to your audience. For instance, you cannot send to an audience mostly made up of Christians on Sundays when they are mostly at church or engulfed in church related issues throughout the day.

Changing snippet text

The snippet tool gives the reader a short preview of what to expect. This means the snippets have to be made as attractive as possible to develop interest from the recipient.

Behavioural profiling

Profile the behaviour of your mail subscribers and group them based on their behaviours. This way you will get a clearer picture of who opens and who doesn’t. Finally supplement promotion with information.

Send from a recognized email address

When sending to your subscribers; use an email address and a name that they know or familiar with. It is important to personalize the email as well.

Keep test-running an array of test such as the A/B split test for determining effective subject lines. CTA placement and litmus test are important before launching an email marketing campaign.

Email Marketing-How to Make the Most of Email Newsletters

Email marketing is a sure way of driving up your sales while at the same time establishing a strong relationship with your customers. It Keeps customers up to date about your existing products and the release of new products which end up making the customers loyal in turn driving up your sales margin. Effective email marketing can make or break the relationship you have with your customers depending on how you use it. Here are a number of things you should put into consideration while writing and sending email newsletters so as to get the most out of it, whether you are practicing free email marketing or not.

Plan and write ahead

Failing to plan and write ahead of time might make you to compose a poor newsletter which may turn out to be a total turnoff for your customers and they may opt not to waste their time again reading poorly written newsletters.

Be engaging and personal

You should customize the newsletter in a way that each of them carries the name of the person it is intended for. It’s also recommended that you write the newsletter like you are speaking to an individual as opposed to a group so that your customers can feel you are speaking to them on a one on one basis.

Delivery time is vital

You will need to create a schedule for distribution that is regular and consistent so that your customers can always be looking forward to receive your newsletter. You can have a weekly or monthly delivery but monthly is the most recommended as it will keep your customers waiting for it eagerly as opposed to weekly where it might actually bore them because it will end up looking like spam.


You can offer promotions for your email newsletter readers as a way of encouraging others to subscribe to your list. It will also make sure your customers actually read your email newsletter as they may not wish to miss out on the promotion.

Professional design

A professional design of your email newsletter makes a great impression to customers while also making the email newsletter attractive to peruse or even read.

Make it about the reader

Don’t just talk about your products throughout the newsletter. Provide some information on how your customers can actually make savings or just anything you can think of as long as it will make their lives better.

Make it mobile-friendly

Don’t ignore this part as most people these days read their emails through their mobile devices, from Tablets to Smartphones and anything in between. If the email newsletter can’t be supported on a Smartphone then you might actually be locking out a large number of your customers from accessing your newsletters.

Update your subscribers list

Before sending your email newsletter, ensure that people who unsubscribed from the newsletter are not included in the list of recipients as there is nothing as irritating as getting an email from a source you unsubscribed from two or so months ago. Ensure no new subscriber is left out of the list.

Social media network icons and pages

You should include your own social media network icons to get more social following. Display these icons at the top of the page since not many people read your newsletter to the last word on a page.

Email Marketing-How to Get More Leads

Are you an internet marketer looking for the best way to generate leads through a perfect email marketing strategy? Is your plan the best method of generating leads through email marketing? Well, if all these inquisitions are creating a problem on your mind, then you have come to the right place. Here are a number of quality dos you might want to know when it comes to applying an effective email marketing technique that will in turn generate more leads for you, whether you are into free email marketing or not.

Subject Line

To be factual and upfront here, the subject line of your email matters a lot. It will determine if leads are going to read your email or not. One of the best ways to captivate or engage your leads is to create a subject line that practically addresses their business problems or needs. On this note, it is expedient to make your subject lines actionable such as ”download our latest tutorials” or ”attend our IT Forum”. You can as well personalize your subject lines to pass effective and touching message to your leads.


Do you know that prospective visitors and leads are bombarded with massive amounts of email on a daily basis? For this reason, it is a good idea to keep your email brewing with succinctness while at the same time engaging and very concise. Do not forget that the more you bombard prospects the more they switch off from your emails and the first thing they will do when you send them quality and informative emails next time will be to delete or spam them without a second look.


Using images along with your content is a great way to pass quick message to your leads. Studies have shown that the human brain captures image message faster than pure text. To be on the fast track, ensure to garner the beauty of your email with images. However, sometimes you might want to stop embedding video to your email and if you must share one offer your leads a link to the video on another page off the email.

Social integration

It is a good thing for your leads to spread the sent email on their social network. This will even give more people the opportunity of understanding the value of your email. For this reason, you can always incorporate social media links within your email. This will help your leads to further share the message in what is called word-of-mouth advertising. You can incorporate social media links on Facebook, Google+, LinkedIn, and Twitter just to mention a few.


Finally educating your leads about the service or product is highly important. The best way to help your leads understand about the product or service is by making them consume the content. This can be done by an effective CTA (call to action). This can be in the likes of “register”, “download”, “try now”, or “read”. You will have to give your leads a way of instantly taking the next step. With all the points above, you are sure to draw more leads through email marketing.