It is normal in the early days of 2019 for friends and acquaintances to ask how they can deal with email fatigue at this time after a very busy Christmas and holiday season while keeping on reengaging subscribers in 2019. There are many things you might want to say but there is a way of going about it.
Offers increase later in the year
If you have noticed, every year your email inbox begin to fill up with all kinds of offers and promotions early in November or there about. This sets you up for a festive time that you will have to purchase gifts and perhaps treat yourself to a number of things you have been craving or desiring since January. However, in January you are in a whole new mode altogether and feel you would like to detox yourself. Every subscriber at this time is ready to pass any offer seeking to sell something.
Real value to grab you
If a brand will surely grab your attention in the early months of 2015 while you are in a detox mode, the email must have real value. This must transcend the usual “act now, limited time, save big, get discount” value but much better that will make you feel inspired, smarter and actually improves your trust and builds the relationship you have with the brand or business sending the email.
Time to show you are the real deal
After a season of spending and being allergic to salesy emails, it is advisable for marketers to show in the early moments of the year that they can be trusted in the long run and are worth your confidence. It is time to share advice and tips related to the service or product although they do not have to be all about your services and products.
The emails sent out should be focused a lot on making your life easier and all the things that tell a subscriber you care about his or her well being. Every email should show your authenticity to your brand as you find ways of offering the audience ways of managing subscription preferences.
The way you handle the email experience at the beginning of the year will mean a lot going forward in the eyes of the subscribers. Some might unsubscribe from a list but it is alright. There are lots of subscribers around and equal emphasis need to be put on attracting as much new subscribers as possible in the same way you are working tirelessly to retain subscribers you already have. You can even make the most of a free email marketing plan at this time as you fight email fatigue in the New Year.