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Beat Email Fatigue in 2019 This Way

It is normal in the early days of 2019 for friends and acquaintances to ask how they can deal with email fatigue at this time after a very busy Christmas and holiday season while keeping on reengaging subscribers in 2019. There are many things you might want to say but there is a way of going about it.

Offers increase later in the year

If you have noticed, every year your email inbox begin to fill up with all kinds of offers and promotions early in November or there about. This sets you up for a festive time that you will have to purchase gifts and perhaps treat yourself to a number of things you have been craving or desiring since January. However, in January you are in a whole new mode altogether and feel you would like to detox yourself. Every subscriber at this time is ready to pass any offer seeking to sell something.

Real value to grab you

If a brand will surely grab your attention in the early months of 2015 while you are in a detox mode, the email must have real value. This must transcend the usual “act now, limited time, save big, get discount” value but much better that will make you feel inspired, smarter and actually improves your trust and builds the relationship you have with the brand or business sending the email.

Time to show you are the real deal

After a season of spending and being allergic to salesy emails, it is advisable for marketers to show in the early moments of the year that they can be trusted in the long run and are worth your confidence. It is time to share advice and tips related to the service or product although they do not have to be all about your services and products.

The emails sent out should be focused a lot on making your life easier and all the things that tell a subscriber you care about his or her well being. Every email should show your authenticity to your brand as you find ways of offering the audience ways of managing subscription preferences.

The way you handle the email experience at the beginning of the year will mean a lot going forward in the eyes of the subscribers. Some might unsubscribe from a list but it is alright. There are lots of subscribers around and equal emphasis need to be put on attracting as much new subscribers as possible in the same way you are working tirelessly to retain subscribers you already have. You can even make the most of a free email marketing plan at this time as you fight email fatigue in the New Year.

Email Marketing-How to Get More Leads

Are you an internet marketer looking for the best way to generate leads through a perfect email marketing strategy? Is your plan the best method of generating leads through email marketing? Well, if all these inquisitions are creating a problem on your mind, then you have come to the right place. Here are a number of quality dos you might want to know when it comes to applying an effective email marketing technique that will in turn generate more leads for you, whether you are into free email marketing or not.

Subject Line

To be factual and upfront here, the subject line of your email matters a lot. It will determine if leads are going to read your email or not. One of the best ways to captivate or engage your leads is to create a subject line that practically addresses their business problems or needs. On this note, it is expedient to make your subject lines actionable such as ”download our latest tutorials” or ”attend our IT Forum”. You can as well personalize your subject lines to pass effective and touching message to your leads.

Brevity

Do you know that prospective visitors and leads are bombarded with massive amounts of email on a daily basis? For this reason, it is a good idea to keep your email brewing with succinctness while at the same time engaging and very concise. Do not forget that the more you bombard prospects the more they switch off from your emails and the first thing they will do when you send them quality and informative emails next time will be to delete or spam them without a second look.

Imagery

Using images along with your content is a great way to pass quick message to your leads. Studies have shown that the human brain captures image message faster than pure text. To be on the fast track, ensure to garner the beauty of your email with images. However, sometimes you might want to stop embedding video to your email and if you must share one offer your leads a link to the video on another page off the email.

Social integration

It is a good thing for your leads to spread the sent email on their social network. This will even give more people the opportunity of understanding the value of your email. For this reason, you can always incorporate social media links within your email. This will help your leads to further share the message in what is called word-of-mouth advertising. You can incorporate social media links on Facebook, Google+, LinkedIn, and Twitter just to mention a few.

CTA

Finally educating your leads about the service or product is highly important. The best way to help your leads understand about the product or service is by making them consume the content. This can be done by an effective CTA (call to action). This can be in the likes of “register”, “download”, “try now”, or “read”. You will have to give your leads a way of instantly taking the next step. With all the points above, you are sure to draw more leads through email marketing.

Top Steps of Boosting an Email Marketing Strategy

As you might already know, email marketing is very powerful and very crucial in any area of digital marketing strategy. Consumers across the divide use emails daily, with over 90 percent of them using email every day at least once. If you go by this, a half of them will be easily influenced by emails and making that vital purchase will not be really hard.

However, it is not easy to say the same for social network sites as popular as they might seem. Taking an advantage of such a great opportunity is everything and very important to enhance every marketing strategy while fine-tuning it elaborately. To ensure all the right email marketing methods have been modified and perfected, there are a number of things you can to do unlock such free email marketing potentials.

The email address you are using is everything

Today you will find lots of businesses using no-reply kind of address to send emails perhaps to avoid receiving thousands of replies and weird emails in between. If you are to succeed in email marketing, use of a no-reply kind of address is something you should not even attempt. Firstly, such an address tells your customer their feedback or communication is not wanted and can also damage your own deliverability and reputation. No one really wants to hear from a company or individuals who are not ready to hear from them. Sending from real email addresses transforms email deliverability without a doubt.

Subject line very vital

A subject line is very important area of email marketing and can either make it or break it. The subject line is exactly what your reader sees first and if they hate what is before them the email will be deleted fast. An intriguing subject line makes them to open the email immediately or wait until later. While creating a subject line, you might want to ensure it remains simple and about 50 characters or under, ask questions while ensuring they are great and write strongly while maintaining a conversational tone and do not forget to personalize although it should never be overdone.

Mind the position of the calls to action

Research has found that web users in most cases spend their time on the information appearing at the top of the page or atop a page fold. Essentially, as users look at a page their will to continue reading it usually wanes as they go down. This is why you need to specify what users should read at the email’s top part, albeit where your call to action needs to appear. Stories and other supportive details can complete the rest of your email.

Images should not be relied heavily upon

It is now official that over 50 percent of all email users do not even look at images since they have them blocked by default. It is possible to raise emails’ ROI by a half if emails are optimized in a way that emails can be blocked. To such an end, the use of web safe type of fonts and HTML text can help a lot. Alt text should always be used with images with a text plain version created with every email. However, sparsely use of images is a great fix as much as they are great at grabbing the audience and making the email to appear polished although they will end up blocked apart from loading very slowly.

Paragraphs, Bullet points and subheads

It has also been ascertained email users scan their emails by taking a lot of time looking at the sentences, especially the beginning ones for something vital that stands out. Using this knowledge lets you add headlines, including mail calls-to-action at the email’s top plus parts of the email towards the left side. Subheadings and bullet points make the content to be highly readable and less intimidating.

Video in Your Emails-Know This First!

Video, however you use it will always engage your audience in a special way. It is a wonderful choice of content to engage your email subscribers wherever they are. Its ability to grab attention is legendary and gives your message a whole new dimension capable of generating a lot of interest than written words alone. The millions of video content out there on demonstration videos, tutorials, presentations, products and trainings are a testament to that. However, should video be embedded in email campaigns? Is it a wise choice?

The efficiency of video in marketing is undoubtable but there are a number of reasons why embedding video in the emails of your subscribers should not happen for the time being.

Firstly, avoid embedding video until you have gained the best technical knowledge on adding the right code in emails that embeds the video. Also, remember not many email readers actually allow video to continue playing within their email. Remember the video code embedding it to the email will most likely be caught up by filters and will not enter the inbox of the subscriber.

Video also takes some time before downloading and might not even open and it will make subscribers very bored and frustrated. It might make them to delete the email without a second look of the video or clicking any of the included links. Embedding a video in the email will hardly get you the vital click-through details you might want in contrast with recipients clicking to have a glimpse of the video.

What to do

You can utilise your video’s first frame using it as an image with a clickable link to the video on the internet, which can be a YouTube Channel or a web page, among others. Ensure the image comes with a play icon or button making it obvious that following the link will let the recipient view the video and you can state this obvious fact through hyperlink wording.

While using Email Mojo, the images are not embedded in your emails and using the method where the link is on a static kind of image rather than embedding a video will ensure the mail has a small file size meaning that it is light and easily delivered.

More smart ways of grabbing attention

If you can afford it, animated gifs can be used as the image link with some kind of movement to draw the viewer’s attention or just stress on the topic. If animated gifs are well made they are very not heavy in terms of file size, just a few KBs. However, the animated gif need to be looked into carefully so that it does not become slow to load just like video. Remember very few email clients actually let the animation to play, such as Lotus Notes and Outlook 2013 and under that only display the animated gif’s first frame instead.

You can carefully look into the amount of time you will use in making animated gifs by ensuring you have the real number of your contacts using Lotus Notes or Outlook 2007-2013 by looking at a previous campaign’s client data. If the percentage is very high you might want to go for non-animated types of images and link from them. At the same time, let the gif animation creator know a section of email readers will not be viewing the animation so that the vital message you would like to communicate can appear in the first part.

Essentially, providing links to view a video is perhaps the best chance of seeing your email into the inbox of your subscribers as well as knowing clearly the individual interested in viewing the video, especially because of our live reports.