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Email Marketing-How to Make the Most of Email Newsletters

Email marketing is a sure way of driving up your sales while at the same time establishing a strong relationship with your customers. It Keeps customers up to date about your existing products and the release of new products which end up making the customers loyal in turn driving up your sales margin. Effective email marketing can make or break the relationship you have with your customers depending on how you use it. Here are a number of things you should put into consideration while writing and sending email newsletters so as to get the most out of it, whether you are practicing free email marketing or not.

Plan and write ahead

Failing to plan and write ahead of time might make you to compose a poor newsletter which may turn out to be a total turnoff for your customers and they may opt not to waste their time again reading poorly written newsletters.

Be engaging and personal

You should customize the newsletter in a way that each of them carries the name of the person it is intended for. It’s also recommended that you write the newsletter like you are speaking to an individual as opposed to a group so that your customers can feel you are speaking to them on a one on one basis.

Delivery time is vital

You will need to create a schedule for distribution that is regular and consistent so that your customers can always be looking forward to receive your newsletter. You can have a weekly or monthly delivery but monthly is the most recommended as it will keep your customers waiting for it eagerly as opposed to weekly where it might actually bore them because it will end up looking like spam.


You can offer promotions for your email newsletter readers as a way of encouraging others to subscribe to your list. It will also make sure your customers actually read your email newsletter as they may not wish to miss out on the promotion.

Professional design

A professional design of your email newsletter makes a great impression to customers while also making the email newsletter attractive to peruse or even read.

Make it about the reader

Don’t just talk about your products throughout the newsletter. Provide some information on how your customers can actually make savings or just anything you can think of as long as it will make their lives better.

Make it mobile-friendly

Don’t ignore this part as most people these days read their emails through their mobile devices, from Tablets to Smartphones and anything in between. If the email newsletter can’t be supported on a Smartphone then you might actually be locking out a large number of your customers from accessing your newsletters.

Update your subscribers list

Before sending your email newsletter, ensure that people who unsubscribed from the newsletter are not included in the list of recipients as there is nothing as irritating as getting an email from a source you unsubscribed from two or so months ago. Ensure no new subscriber is left out of the list.

Social media network icons and pages

You should include your own social media network icons to get more social following. Display these icons at the top of the page since not many people read your newsletter to the last word on a page.