By growing your email list, you can be sure of adding extra email subscribers and improving chances of growing your brand, service or product. If your list has not been growing as fast as you would like or if you would like to enhance your email marketing results you need to keep on adding your email list. There are a lot of creative and fun ways of enticing all manner of people to keep joining your list while engaging with the content before them. A couple of tweaks on the signup form can get you the extra subscribers you are actually looking for.

Every opportunity must be leveraged

You might want to know every page appearing on your website presents an opportunity of engaging your audience while convincing them to join your list. These opportunities have to be seized whenever possible since no one really has a lot of time to draw the attention of visitors. About 55 percent visitors spend on average 15 seconds maximum on a site, sometimes much less. This is why it is very vital to do all you can to ensure the signup form remains close to the centre or at the front.

Unless visitors are watching video, they will not even stick around for a long time. If there is a video on the page, have an opt-in placed below it. Already, the video has the attention of the visitor and by placing the opt-in below it chances of the individual signing up will rise.

Interactive forms are wonderful

You can decide to add the opt-in form wherever you want, but elements that are eye catching should be added to it. Do not forget you only have a few seconds of catching the attention of the visitor and it is important to make the most of it. Adding animated gifs to the form will draw the attention of the visitor. You can even decide to adjust the feel and look of the opt-in so that it can appear as live chat that asks a specific question concerning the content of the video, post or product. You can try as many questions as you can until you have that specific one question visitors are responding to in droves.

Call to action need to be visible

The worst thing you can do is keep the call to action further from the sight of the visitor and expect to reap big. You can easily transform this by adding the form to sticky footers and headers and ensuring it remains on the screen always. Those who have been to Amazon might have noticed the button “Add to Cart” appears on the screen always. This means every visitor can easily add a product to the cart at any moment without the need to scroll down to the tip of the page or the top. It will likely ensure the visitor buys the product he or she is looking at.

Do not be vague

Being as specific as you can and avoiding contradicting or remaining as vague as possible is very important. For example, everyone has a lame ‘contact us’ on their site and it is not a clear call to action like “book a massage”, “get this product now” or “enjoy quality discount pedicure”. Make the call to action specific to directly relate to your content or product offered for improved results. allows you to track subscriber behaviour; knowing how they joined a list can help you in targeting the email content in your campaigns accordingly, transforming your engagement.

Responsive design is everything

As you might already know mobile browsing is very different from browsing normally on your PC, particularly in this age of Tablets and Smartphones. The mobile browsing screen is not big and entering sign up text might take a longer time. As you choose or create the right opt-in form, do not ignore this vital fact. Rather than put lots of fields on the mobile form, limit it to one or a couple of fields while adding a huge CTA button for joining. This will help each mobile user to reach you well through a single button rather than typing a lot of details through their small Smartphone screens.

In fact, those using our Email Marketing plans or not will benefit from the platform’s responsiveness to Tablets, Smartphones and other mobile phones.