If you have engaged in email campaigns before you must know the important part of that process is ensuring every email has made its way into the directed inbox. The sad part is not every email will be delivered, but there are a number of things you can do avoid the scourge of the spam filter even as you incorporate free email marketing concepts.
As you set a test group, do not forget Outlook, Hotmail, Gmail and Yahoo accounts. Email clients using these accounts are over 80 percent of all email clients targeted at any given time. You will without a doubt be satisfied emails are delivered and even rendered properly throughout.
Trigger words and phrases must be monitored
To boost chances of an email being delivered into an inbox, there are phrases or words to avoid and watch out otherwise, it will be directed to the spam filter. Of all the things you do avoid using such words as pharmaceuticals, investment, guaranteed, free and samples, among others. Overuse of certain phrases need to be avoided like special offer, money off, free delivery, satisfaction guaranteed and other salesy phrases that appear in sales copies often.
Request addition to safe lists
The most important step you must take at the beginning of your email campaigns and sending newsletters and other information via email is requesting every subscriber to add your email to their safe list of senders. This will guarantee the server does not block any email form you after catching it in a filter. Filters are always learning the behaviour of subscribers amidst being updated often; remaining in a safe list of sends will make sure every email sent is delivered.
Stop excessive punctuation and capitalisation
In an email, the excessive use of upper cases and lots of unnecessary punctuation is tantamount to shouting at an individual. This is also something spammers do all the time and avoiding such practices will make the email to avoid the filters right into the inbox.
Over bolding text is a no-no
Bolding text excessively is also a spammer’s standard practice and need to be avoided. If some text or phrase must be highlighted, you might want to link them to a relevant PDF or web page. Underline the text, change its colour and it will stand out. Descriptive links also enhance CTRs (click-through rates).
Embedding images should stop
If you want an email to be so huge and hard to deliver, embed images. You can however arrange with the email service provider to have images downloaded after emails have been clicked open. Email service providers allow this to happen so fast that chances are no subscriber will notice any difference.
Use an email service provider such as Email Mojo with a higher delivery rate
Obviously, you will find lots of ways of accomplishing high and speedy delivery rates into the box. Choosing an email marketing platform to launch your campaigns is perhaps the most reliable-their delivery rates are much higher. This means email templates will be tested for the highest delivery while using servers with a great reputation, feedback will be monitored, bounce cleaning will be automatically done to maximize delivery rates as HTML coding by the system is effectively done in optimized styles.